En savoir plus sur Moz Pro
Moz Pro est disponible à partir de 99 $/mois et inclut l'accès aux campagnes Moz, aux outils de recherche Moz, au forum de questions-réponses, etc. Version d'essai gratuite de 30-jours.
The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time.
Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
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Andrew
A Good Supplement for SEO Intelligence

Arika
Moz Pro is the best
Commentaires : We have used Moz Pro since last 6 months to improve SEO and it is worth it. We largely use the platform to research new keywords and grow traffic. The tool is very accurate when it comes to finding new keywords and their relevant volumes.
Avantages :
- Moz is one such tool that can help you research thousands of long tail keywords for a topic- Search volume suggested by Moz Pro is very accurate- It can help you do keyword research for any language- Also, search volume for shown basis location is also very accurate
Inconvénients :
Moz Pro is one such expensive tool that everyone cannot afford. They need to have some cheap plans for smaller companies.
Réponse de l'équipe de Moz
il y a 2 mois
Hi Arika! Thanks for the review. Great to hear you find Moz Pro helpful in your keyword research. As for pricing, we feel that our prices are fair considering all the tools offered. You can always reach out to our Help Team at help@moz.com and they can assist you find the best plan for your needs.

Joshua
Alternatives envisagées :
Moz Local is a MUST for any small business owner
Commentaires : I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.
Avantages :
This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.
Inconvénients :
I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.
Réponse de l'équipe de Moz
il y a 2 ans
Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use!
David H.
Search Engine Optimization (SEO) tool with basic features
Avantages :
I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.
Inconvénients :
The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Arheer
An SEO Tool That Is Unbeatable
Avantages :
1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors.
Inconvénients :
There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.
Réponse de l'équipe de Moz
il y a 2 mois
Thanks for the wonderful review, Arheer! Great to know you find our tool useful in so many aspects.

Lois
Alternatives envisagées :
A matter of preference
Commentaires : Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis.
Avantages :
Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting
Inconvénients :
It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.
Réponse de l'équipe de Moz
il y a 10 mois
Thanks for the review, Lois. Good to know that you like the rank tracking and backlink reporting features, and also found it helpful in keyword research and analysis.
Utilisateur vérifié
Alternatives envisagées :
Great all-round software
Commentaires : It is a solid bit of kit and their rank tracker is as good as any.
Avantages :
I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance.
Inconvénients :
Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.
Réponse de l'équipe de Moz
il y a 10 mois
Thanks for the wonderful review! Great to know that Moz Pro was the right fit for you.
Skyler
Moz is good SEO software but there are now better options available
Commentaires : Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices.
Avantages :
I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues that weren't found with Ahrefs. The site audit feature is also very good.
Inconvénients :
The data doesn't seem to be as accurate as with Ahrefs or SEMRush. The interface is outdated and clunky. I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google. It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too infrequent for my preference. I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.
Réponse de l'équipe de Moz
il y a 9 mois
Hi Skyler, thank you for your review! Great to have your feedback on the tools - we'll pass it to our dev team.
Edward
Moz Pro is one of the best website and SEO analyzers on the market
Commentaires : Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more.
Avantages :
This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities.
Inconvénients :
While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market.
Réponse de l'équipe de Moz
il y a 2 mois
Thanks for the great review, Edward. We're happy to hear you enjoy Moz Bar and other features.
Somi
Must use for website SEO
Commentaires : We have been using it for some time and it has helped track our website ranking and to improve it over time.
Avantages :
Moz helps determines the website Domain Authority and overall ranking on Google. It also helps compare against competitors.
Inconvénients :
Certain features are only available on the paid plan. But it is quite affordable.
Réponse de l'équipe de Moz
il y a 2 mois
Thanks for the review, Somi! Exciting to hear you're finding Moz Pro useful in determining your rankings and when comparing competitors.
Christopher
One stop shop for SEO campaigns
Commentaires : Moz is an exceptional tool, even in a very competitive field. Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand.
Avantages :
Honestly the standout things about Moz are not the technical features (which are excellent), but how accessible the tool is. Each feature is so well signposted and explained that even someone new to SEO can make sense of it. Its such a rare quality among SEO tools.
Inconvénients :
The software it self has very few limitation, but you do pay a premium price. Not all companies can stretch to this budget level.
Réponse de l'équipe de Moz
il y a 2 mois
Hi Christopher! Thanks for the great review. Great to know you find the tool so accessible.

Adam
Provides solid SEO monitoring but is falling behind competitors.
Commentaires : This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.
Avantages :
MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.
Inconvénients :
As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks. Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash. The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.
Matthew
"My Review Moz Pro"
Commentaires : Moz became our backlink tools. It is affordable and offers great value. Moz is a great tool for SEO auditing and reporting. The insights I gain from the tool are extremely useful and helped me achieve high rankings on search engine results pages. Moz is a great tool for tracking 'nofollow' links and backlink analysis
Avantages :
MoxPro is my first choice for site and page ranking. They seem more reliable than other sites. It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits. It is an integral part of any company's marketing toolkit.
Inconvénients :
It can sometimes seem overwhelming to a new user with so many features. A user guide would be helpful. Moz will prepare you for a 30-minute consultation. However, these consultations can take two weeks or more, so you will have to figure everything out yourself. Moz could be so much better if it allowed you to suggest keywords and links. We have all the tools, and despite this small detail Moz pro is a great tool for Marketing
Réponse de l'équipe de Moz
l’année dernière
Thanks for your fantastic review, Mathew! Great to know that Moz Pro is an integral part of your marketing toolkit and that you gain valuable insights and are able to rank higher due to it. If you need help with the tool, feel free to check out our Help Hub at https://moz.com/help/need-more-help/help-with-moz-tools/moz-pro-help You can also always email our Help Team at help@moz.com, and they'll be able to direct you to more helpful resources.

Kevin
MOZ Pro - a powerful tool for SEO
Commentaires : Moz Pro packages the entire software into a beautiful UX/UI with awesome data visualization, which is extremely helpful for me to look through the data without feeling frustrated on 'what am I really looking at?' Moz Chrome Extension is a great tool for getting things like Page Rank and SERP standing, which helps me identify how my competition is doing and prospecting new leads. Would only recommend Moz Pro to the seasoned professional who understands SEO.
Avantages :
Moz Pro is a comprehensive SEO tool for marketers like myself, and it packs a ton of features like keyword explorer and backlink checker that are an absolute must for crafting any digital marketing strategy. I'm probably in these two tool sets the most, and I love Moz Pro's Keyword explorer more than any other SEO software I've tried. The Keyword explorer helps you find both short and long-tail keywords that are profitable in your desired niche, and helps round out your keyword strategy with lucrative or hidden keywords that you may not have known about before. This helps you craft blog posts and put those keywords you just found through Moz Pro to gain new traffic through organic (or paid) search.
Inconvénients :
Moz Pro and (SEO) requires a lot of patience and a bit of knowledge in what SEO, keywords, SERP really is before you get the maximum benefits of Moz Pro. I wouldn't recommend the Pro version to anyone before they try out Moz standard version or at least do a bit of reading in SEO. It took me about a solid 2-3 months of really putting Moz Pro to the test before I understood everything.
diksha
Best Companion to analyze my content
Commentaires : As discussed above, Keyword Explorer is my favorite of all its features. My contents backed with the keywords researched by employing this tool has really helped me rank my page. Furthermore, the suggestions advanced by Moz coupled with SERP analysis serves as a complete package to inspect the performance of my work.
Avantages :
Moz Pro is not only a software, but also a self-performance examination tool, which has given me some commendable insights into my content. Moreover, its special feature- Keyword Explorer has been working wonders for me. Being a content writer, it helps me stay connected to the identical pertinence and structure, to each content that I draft.
Inconvénients :
On a bigger front, I really cannot fish for any cons for Moz Pro. But I would like the concerned authorities to kindly allow the other nations apart from the U.S. to access the database/crawler/metrics.
Jean
Notice moz
Avantages :
I have been using moz for years as a complement to semrush for SEO and marketing. Moz has a very user friendly interface and the backlinks are very competitive
Inconvénients :
The disadvantage with MOZ is that it is not suitable for beginners despite the instructions it offers
Réponse de l'équipe de Moz
il y a 7 mois
Thanks for the review, Jean! Great to hear that you find Moz Pro user-friendly and the backlinks competitive. And thank you for the feedback on suitability, we'd like to learn more about why you think that way. You can always send feedback through our support team at help@moz.com.
Katie
Moz Pro Doesn't Stand Up Compared to the Competition.
Commentaires : MozPro is definitely a good tool to have in your arsenal, but I'd recommend using this one only as a supplement to the more robust tools out there.
Avantages :
Keyword ranking and search visibility are key factors, and MozPro's focus on these does it justice. The Chrome extension is also nice - so when I'm perusing competitor sites, I can do quick (virtually instantaneous) research on their sites compared to ours. The weekly crawls and updates are also good insights to see how our SEO is performing.
Inconvénients :
It's nice that Moz Pro focuses completely on SEO, but one of its disadvantages is that it doesn't have the full tool suite that its competitors have (like social media analysis and PPC analysis included). In today's world, focusing purely on SEO doesn't cut it anymore - not when everyone else is doing this PLUS other things! The way data is displayed in MozPro is very confusing at the outset - so while the concepts themselves are easy to understand, the data visualization in Moz isn't simple. There's a good learning curve associated with it. Why MozPro displays the same data sets in different ways, I'll never understand! Finally, it is expensive!

Prabhakar
Best tool for Keyword research and reporting
Commentaires : Moz is a little bit tough to use but it has powerful features. It is totally worth of money.
Avantages :
The best thing about this tool is its reporting system. It generates very helpful and beautiful reports for me and my clients.
Inconvénients :
Analyzing backlinks can be improved. MOre sorting and filters can be added.
Réponse de l'équipe de Moz
il y a 10 mois
Hi Prabhakar! Thanks for your review. Exciting to know you make good use of reports for yourself and your clients. We appreciate the feedback on backlink analyses and have shared that with the team. If you need any help with any features please check out our Help Hub here: https://moz.com/help or if you have any questions you can always reach us by email at help@moz.com.
Nathan
Using MOZ in a world of SEO tools
Avantages :
Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is.
Inconvénients :
My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.

Michael
Easy to Use SEO Software
Commentaires : Fantastic. MOZ Pro is a great piece of software and essential for our business.
Avantages :
MOZ is probably the easiest enterprise-level SEO tool to use on the market today. I've been using them for more than 5 years and have been incredibly happy with the software. It's easy to use and very robust.
Inconvénients :
Report templates require an additional fee to access.
Réponse de l'équipe de Moz
il y a 2 ans
Thanks so much for the amazing review, Michael! We're excited to know that you are happy with Moz Pro and find it robust and easy to use.

Heiko
Great Inbound Marketing Software
Commentaires : I am pretty satisfied with it. They also offer great marketing content on their blog. When I contacted the support they replied always pretty fast and detailed.
Avantages :
I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis.
Inconvénients :
Their "weekness" (if you want to search for one) is the offpage part. But here they already improved a lot with the updated link explorer last year.
Phil
Alternatives envisagées :
Best SEO and analytics tool for marketers
Commentaires : By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us drive more and more qualified leads. We couldn't be happier with our investment in Moz!
Avantages :
Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our keyword research and organic listings. By utilizing Moz, we are now ranking near the top for our most important keyword terms.
Inconvénients :
Like any new software platform, it takes time to become efficient and effective using the tools. We have no complaints.
Réponse de l'équipe de Moz
il y a 2 ans
Thanks for leaving this great review, Phil! We appreciate it & hope you continue to see some great success using Moz Pro.
Logan
I've been using Moz for about 5 years, it's been essential in running successful SEO programs.
Avantages :
The best things about Moz are MozBar, the on-page grader, and Open Site Explorer. MozBar is like a swiss army knife for SEO, showing you all the key on-page elements in just one click. The on-page grader is great for page-level analysis. And Open Site Explorer is almost a must if you're doing link building/prospecting.
Inconvénients :
As of lately, Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.
Beth
Powerful... if you learn it
Avantages :
This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it.
Inconvénients :
Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.
Mélissa
Nice tool but incomplete
Commentaires : Nice tool, interesting insights but imcomplete information.
Avantages :
Moz gives your some very insightful information, you can get reports and really track what's happening with your website's SEO.
Inconvénients :
However, I Always have to complete the information with some other software. I feel like some competitor's software are more complete.
Réponse de l'équipe de Moz
il y a 2 ans
Thanks for the review Melissa! Good to know you're getting insightful information through reports and tracking by using Moz. I've shared your feedback with our team.
Dunia
Moz Pro is no longer cool, but still has a lot to offer
Commentaires :
Moz is the company that developed Moz Pro. Moz Pro is a suite of tools that help you manage your on-site SEO, link building, keyword research and rank tracking.
I use it essentially for keyword difficulty analysis and for its Chrome extension, for other tasks I rely more on other SEO tools.
I consider it a tool that can be very useful, even if it is not as popular as it used to be in the SEO world.
I would recommend to those who are linked to the SEO world to give it another chance, Moz Pro may surprise you.
Avantages :
For me one of the most powerful features of Moz Pro is its keyword analysis tool. It can surprise. It throws up terms that don't appear in other tools, as well as offering one of the most reliable difficulty indicators on the market.
Inconvénients :
The backlink tool is not excellent, not even close to the market leader. Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable. Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others. It happens a lot in the software world and causes us to lose sight of good tools like this one.
Réponse de l'équipe de Moz
il y a 2 ans
Thanks for your review, Dunia. Good to know that you're enjoying keyword analysis with Moz Pro. I've shared your feedback on the backlink tool and DA with the team.