Avis clients sur Moz Pro

Moz Pro : l'outil SEO tout-en-un pour réussir votre stratégie de référencement en ligne

Commentaires : Je recommande fortement Moz Pro à tous les professionnels du marketing qui souhaitent optimiser leur stratégie de visibilité, car il est efficace, il vous fera gagner du temps.

Avantages :

J'ai utilisé Moz pour rechercher et analyser des mots-clés en vue de mettre en place une stratégie de visibilité. J'ai été séduit par la précision les résultats obtenus. L'outil offre des mots-clés pertinents, précise le volume de recherche et révèle le taux de compétitivité.

Inconvénients :

Moz Pro offre certes des fonctionnalités exceptionnelles pour booster la visibilité d'un site, mais il présente un plan d'abonnement un peu élevé.

Moz Local is a MUST for any small business owner

Commentaires : I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Avantages :

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Inconvénients :

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

A great high-level SEO platform for Marketing Executives

Commentaires : For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Avantages :

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Inconvénients :

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Search Engine Optimization (SEO) tool with basic features

Avantages :

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Inconvénients :

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

my moz pro review

Avantages :

I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other things and it has really supplied me with data that i can work with.

Inconvénients :

Asides of the fact that i think it is expensive for you to get the best features. i think i am good

A matter of preference

Commentaires : Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis.

Avantages :

Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting

Inconvénients :

It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.

Great all-round software

Commentaires : It is a solid bit of kit and their rank tracker is as good as any.

Avantages :

I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance.

Inconvénients :

Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.

Local SEO Experts - This Is The Tool

Commentaires : As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed.

Avantages :

- Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial

Inconvénients :

- Will require the user to go to the source to make changes to any local listing.

Great SEO tool

Commentaires : It's has been a great tool to research my competitors and find potential keywords to target.

Avantages :

It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target

Inconvénients :

The backlink database needs to improve, and it offers less features than other SEO tools in the market

A ranking and reporting tool from the experts in SEO themselves!

Commentaires : Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting.

Avantages :

Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results.

Inconvénients :

Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.

Moz Pro

Commentaires : It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.

Avantages :

I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product.

Inconvénients :

The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

Provides solid SEO monitoring but is falling behind competitors.

Commentaires : This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

Avantages :

MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

Inconvénients :

As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks. Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash. The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

My Experience With MOZ Pro

Commentaires : The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites.

Avantages :

Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks.

Inconvénients :

Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either.

Moz is good for competitor research

Commentaires : Overall i can rate moz pro 7 out of 10.

Avantages :

As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature. It will directly tell between you and your competitor which keywords you are lacking and where you need to work on.

Inconvénients :

Moz pro backlink database is not much strong like SEMrush and ahrefs, as it shows limited number of backlinks.

One and Only one tool to find Authority

Avantages :

In SEO community moz helps us to check the analyze the current situation of the website by giving as the value of domain authority. In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to find the best keyword opportunity for my website.

Inconvénients :

Well no, i do not have to say anything that i least like, ever module has its own value.

Useful for Tracking Keyword Progression over Time

Commentaires : I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork.

Avantages :

The keyword position monitoring feature is what I like most about Moz. You can select different keywords and then see how they change over time, and how changes you make to your site affect your keyword position. They keyword explorer tool is also good for makes sure you don't get stuck focusing on the same old keywords and neglecting new/different/shifting terms & terminology.

Inconvénients :

If you aren't a fully time professional SEO expert, Moz might be a big too much at first. It was a bit daunting and time consuming to get setup, but I think it also depends on how complex your website is and how diverse your product offerings are. I would say that it took me a good 2 or even 3 months to feel totally comfortable using Moz - but I did start getting value on a high level within the first week.

SEO Management and Marketing Analytics with Moz

Commentaires : I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy.

Avantages :

One of the most important SEO tool in the industry is Moz, can give you really important insights for your website and you can use them for your marketing.

Inconvénients :

You can use Moz for your SEO analysis, backlink monitoring and keyword research. But they should add more features because the fee is quite high for those features.

Best SEO tool on the market.

Avantages :

I've used a lot of SEO tools out there and still am, but the guys at MOZ have a big team that focuses on everything that you need to get your SEO up to par and then beyond. Features a plethora of tools to review your website with weekly rescans to make sure that your website is operating as well as it can. With help of all the tools I managed to get my domain authority from 31 to 59 in about 3 years. Still ways from a 100, but we wouldn't be where we are if it wasn't for Moz.

Inconvénients :

Over the past 3 years that I've been using it, they've removed some tools that I did use and more tools are soon to be removed once again. In their defense, they do try to provide a substitute but for the steep price that they charge, if they send you an email saying "hey, we just removed this tool from our system, but if you still want it, you can get it for a discounted price of XYZ", no matter what XYZ stands for it feels like it's XYZ too much.

Industry Standard Product is still the best

Commentaires : Tracking of customer search engine optimization is quite easy in Moz. It allows us to deliver great value to our customers.

Avantages :

Generates great reports. Generally easy to use. Covers whole breadth of needs. Good value for price, generally.

Inconvénients :

Pricing tiers are messy--would love a cheaper tier that allows multiple users. Interface can be clunky in spots.

Great SEO audit tool

Commentaires : I was trying to figure out why my search rankings dropped, and Moz helped find and fix the issues that caused the drop.

Avantages :

The SEO audit showed me issues with my site, which once fixed, helped improve my search engine rankings. Keyword analysis helped me find topics to potentially create content around.

Inconvénients :

The cost isn't very friendly for small businesses. Also, not that it's a major gripe, but I'm not the biggest fan of the UI (at least relative to other SEO tools).

Complete Review of Moz

Avantages :

Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools.

Inconvénients :

Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

Powerful... if you learn it

Avantages :

This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it.

Inconvénients :

Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.

Use MOZ pretty much everyday - would recommend.

Commentaires : Really great tool that all SEO's should be using! The MOZ forum is also great to get expert advice on any problem areas you're experiencing.

Avantages :

Use this everyday to check Domain Authority/Page Authority and to download long lists of SERPs using the MOZ toolbar. Also use the Rank Tracker tool for a quick check on a sites rankings for multiple keywords.

Inconvénients :

I could be using a lot more of the features, but find it difficult to navigate as there's too much! Definitely doesn't flow as well as it should.

Great SEO Tool for Small Teams/Clients

Commentaires : Solid SEO product for the price.

Avantages :

The software is very intuitive and easy to use and includes all of the basic features you could want in an SEO tool—keyword tracking (the core functionality), backlink explorer, and a handy keyword research tool. Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc.

Inconvénients :

That being said, Moz is not an 'enterprise' level solution. I've worked with Moz for an internal team and on the agency side, and I've worked with a few other solutions as well. If you work with large sites/data sets or manage multiple clients, I've found better luck with true enterprise products.

Moz Pro Review

Commentaires : Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche. I would like to see the Spam Scores updated more frequently.

Avantages :

Domain, subdomain, and page inbound link profiles.

Inconvénients :

Small limits on number of campaigns at each level hinders the ability to use this feature for multiple small websites.