En savoir plus sur Semrush
Système de référencement qui inclut la recherche par mot-clé, les backlinks, l'audit du site, le suivi de localisation, les graphiques et la recherche publicitaire.
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
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Mrinal
A must for everyone
Abdella
un avis sur Semrush.
Commentaires : J'ai été très satisfait de SEMrush. C'est un outil de marketing en ligne vraiment complet qui offre tout ce dont une entreprise a besoin pour optimiser son référencement et sa stratégie de publicité en ligne. Les outils de recherche de mots-clés sont excellents et m'ont permis de trouver de nouvelles opportunités de mots-clés pour mon site.L'analyse de la concurrence est également très utile et m'a aidé à comprendre comment mes concurrents se positionnent sur les moteurs de recherche. De plus, le suivi de la performance de la campagne publicitaire m'a permis de mieux comprendre comment mes annonces performaient sur les différents réseaux publicitaires.En général, je recommande vivement SEMrush à toute entreprise qui cherche à améliorer son référencement et sa stratégie de publicité en ligne.
Avantages :
Outils de recherche de mots-clés : SEMrush propose une gamme complète d'outils de recherche de mots-clés, y compris la recherche de mots-clés organiques et de mots-clés payants, ce qui en fait un choix idéal pour les entreprises qui cherchent à optimiser leur stratégie de référencement.Analyse de la concurrence : SEMrush offre des outils pour suivre et analyser les performances de la concurrence, y compris l'analyse de leur trafic organique et payant, ce qui peut être très utile pour les entreprises qui cherchent à se démarquer de leurs concurrents.Suivi de la performance de la campagne publicitaire : SEMrush offre des outils de suivi de la performance de la campagne publicitaire, y compris l'analyse de la performance des annonces sur les réseaux publicitaires Google et Bing.Analyse de la performance du site Web : SEMrush offre des outils d'analyse de la performance du site Web, y compris l'analyse de la vitesse de chargement du site, du taux de rebond et de la qualité du contenu.Intégration avec d'autres outils : SEMrush s'intègre facilement avec d'autres outils de marketing en ligne, tels que Google Analytics et Google Search Console.
Inconvénients :
Limitation de la personnalisation : Bien que SEMrush offre de nombreuses options de personnalisation
Anne Hélène
Un outil indispensable
Commentaires : Répond à toutes mes problématiques seo
Avantages :
Ergonomique facile d'utilisation même pour un novice
Inconvénients :
Certaines URL non paramétrable alors que concurrent le font. Aimerais avoir plus de seo locale
Hugo
Un bon outil de suivi de positionnement et de monitoring SEO
Avantages :
L'outil SEMrush bénéfice d'une grand R&D en fonction des mises à jour de l'algorithme de Google. Des features très intéressantes comme les trends et des données concurrentielles importantes peuvent facilement aider à créer des matrices de mot clés importantes
Inconvénients :
Le service client peut-être un peu long à la détente sur certaines demandes. Concernant l'outil, le point faible peut résider dans son UI, qui n'est pas forcément très simple à comprendre (surtout la navigation menu)
jean claude
Le logiciel complet pour un Business Optimisé.
Commentaires : Semrush est un logiciel bien construit, mais qui peut être délicat à la mise en place. 8/10.
Avantages :
Le logiciel SEMRUSH offre un panel complet de fonctions adéquates pour gérer et développer votre boutique en ligne ( référencement, marketing, mots clés, analyse des données, performances...). Nous avons là un outil de grande qualité au service des entreprises.
Inconvénients :
Semrush me semble difficile à conseiller pour les débutants (technique pointue). Pour bénéficier de tous les outils disponible sur semrush, Vous devrez opter pour la version PAYANTE, que je trouve dissuasive.
Killian
Alternatives envisagées :
Un outil SEO complet mais assez cher...
Avantages :
L'outil Semrush est très complet et propose de nombreuses fonctionnalités. Il permet d'avoir des donnés relativement fiables pour son SEO dans une interface assez simple.
Inconvénients :
Le ticket d'entrée est assez cher et les fonctionnalités assez limitées ce qui ne rend pas Semrush très accessible.
Réponse de l'équipe de Semrush
l’année dernière
Hi Killian! Thank you for the feedback! Please note that we have different plans, including free tier with different scope of tools in each of them. We of course would love customers from all over the world to be able to afford using Semrush for their tasks so I will pass you thoughts on our pricing to the team for consideration!
Johan
Incontournable pour le SEO
Avantages :
L'évaluation du positionnement et des mots-clés partager entre différent site web. L'outil de benchmark permet de se situer par rapport à des concurrents, et donc d'explorer des opportunité et/ou travailler sur les mots-clés concurrentiels.
Inconvénients :
C'est plus de l'optimisation qu'un point faible, mais il serait intéressant que l'outil puisse faire des cluster de base sur les mots-clés, en mode automatique, pour faciliter un peu le travail de regroupement des mots-clés et donc des champs sémantiques.
Alexandre
Plateforme efficace de tracking
Avantages :
Les fonctionnalités de suivi de positionnement sont très efficaces, le calcul du trafic estimé : pratique et pertinent.
Inconvénients :
Besoin d'export pour travailler les données, certaines comparaisons ne sont pas natives à la plateforme (exemple % trafic avant après).
Utilisateur vérifié
Le top pour gérer son SEO
Avantages :
Suivi des positions, analyse des backlinks, analyse de la concurrence
Inconvénients :
pas de points faibles, si ce n'est le coût de la licence qui est un peu chère.
Mourir
Indispensable quand on sait l'utiliser
Commentaires : A l'origine, je cherchais un outil me permettant d'évaluer la valeur d'un nom de domaine expiré pour le racheter. Aujourd'hui, je l'utilise surtout pour voir si une niche est concurrentiel et sur quels mots clés je peux me placer
Avantages :
Hyper complet. Voir un peu trop. Ce qui implique un certain temps pour le prendre en main. Après c'est une mine d'or pour étudier la concurrence rechercher des mots clés ou trouver des liens pour backlink
Inconvénients :
Un peu lourd à appréhender. Il y a tellement de fonctions et d'infos qu'on ne sait pas tout ce qu'on peut avoir
Réponse de l'équipe de Semrush
il y a 6 mois
Thanks for thinking of using Semrush, Mourir! We're happy that our platform helped you research competitors, keywords, and backlinks. We have plenty of resources in our Knowledge Base to assist you in learning the platform. Hope this helps!
Michael
Outil très pratique
Avantages :
Les points forts : outils avancés pour la recherche de mots-clés, suivi des mots-clés, données précises et fiables sur les tendances
Inconvénients :
Les points faibles : assez cher, manque dans la base de données
Vanessa
Surprise
Avantages :
On m’en avait longtemps parlé mais j’ai longtemps hésité. Finalement depuis que je l’utilise j’ai gagné en temps et en efficacité grâce à l’automatisation des tâches qu’il permet
Inconvénients :
Si je dois trouver quelque chose, c’est le temps de prise en main.

Khan Md Mohaiuminul Islam
Keyword research made easy!
Commentaires :
For my blog i was hesitating with keywords, when i input some ideas, it provides a tons of related keyword and ranked website address plus what they are targeting .
After several day , i get myself in good position of planning.
I can easily find informative and commercial keyword and see the difficulties.
Even i can get full report of some competition websites, by analysis them i can easily made the roadmap for my blog.
Avantages :
I mainly use semruah for keyword research. As a blogger picking best keyword is my priority. Semrush is the top notch app for this work. With the question keyword i can make tons of new article and provide quality articles to user. User friendly interface and have lots of tools you can do seo for your blog. My experiment with other tools ongoing, as soon as i get result i will share. One thing they improve continuously, they upgrade themselves continuously.
Inconvénients :
First time when i login, it gives tons of information to me, as a beginner its hard to follow up. Luckily they have good customer support, after discussing with them able to solve most of the major problem.
Réponse de l'équipe de Semrush
il y a 6 mois
This is a fantastic review! Thanks so much for sharing how to use leverage Semrush for your digital strategies. With over 55 tools, we understand that it is a lot to take in. We have plenty of resources to help make our platform more digestible—we're happy you've found your way around Semrush! :)
Satish Kumar
Revolutionizing Digital Marketing with SEMRUSH - A Personal Review
Commentaires : Overall, I highly recommend SEMrush to anyone looking to improve their digital marketing efforts. This tool adds value to any marketing strategy thanks to its wealth of features and information. Simply be prepared for a learning curve and be willing to invest in the cost.
Avantages :
a. SEMRUSH has been a game-changer in my digital marketing strategy. b. The tool provides comprehensive keyword research, competitor analysis, and site audit features, making it a one-stop shop for my SEO needs.c. The user-friendly user interface allows me to navigate and find the information I need easily. d. The visuals, such as graphs and charts, help me understand the data clearly and concisely.e. The ability to track my rankings and see how my strategies impact my search engine visibility has been incredibly helpful in fine-tuning my SEO efforts.
Inconvénients :
a. While the tool offers many features, it can be overwhelming for beginners. b. The learning curve can be steep, and I had to spend some time getting familiar with all the features.c. The cost can be a barrier for smaller businesses or individuals starting in digital marketing. d. It would be great if SEMRUSH offered a more affordable pricing plan for those with limited budgets.e. The tool can load slowly, especially when running site audits or other large reports. f. It can be frustrating when trying to complete tasks quickly.
Tini
easy to get a subscription, impossible to ged rid of it
Avantages :
Swift invoicing, easy to get a subscription
Inconvénients :
We are now trying for weeks to cancel our subscription. No confirmation or contact by the support department. Horrible
Utilisateur vérifié
Alternatives envisagées :
Not the easiest learning curve but it worth it
Commentaires : In the past, I've used content marketing and social media tools, they are great and I'm pushing my colleagues to use them more. SEO tools family are very efficient and easy to use. Some of the BI tools are still a bit incomplete, but they are getting there. I like the product direction overall.
Avantages :
- It's a very complete tool that can be used by an astonishing number of people in your company, whether they are working on content, PPC, social media, analytics or SEO - Once you understand how to work with the different features, they are pretty easy to use, save you a lot of time and bring efficiency to a lot of departments - data accuracy is pretty good, helping a lot with market and competitive analysis- The SEO features are very intuitive and documentation very helpful, allowing even non-techie people to use them efficiently
Inconvénients :
- The pricing is quite high and some features limitations are hard to understand, there might be a better way of segmenting packages - The learning curve is pretty deep if you want to master all the features, especially when it comes to understand the data quality
Zaira
Comprehensive SEO Tool with Valuable Insights
Commentaires : I've been using Semrush for a couple of months now and it's been lit. This tool gives me mad valuable insights into my website's performance in the search engines and my competitors' moves. It's become a staple in my SEO game and I'd recommend it to anyone on the hunt for a comprehensive SEO tool.
Avantages :
Accurate keyword rank tracking, because provides detailed and accurate information on where the website is ranking for specific keywords in search engines, the site audit feature helps you identify and fix technical SEO issues on your website, improving its overall performance in search engines. The competitor analysis feature is my favorite aspect of Semrush. It provides valuable insights into the strategies of my competitors and allows me to identify opportunities to improve my own SEO efforts.
Inconvénients :
The pricing for Semrush can be steep, especially for small businesses or individuals. However, it is worth it if you plan to use all of its features.
Utilisateur vérifié
"Boost Your Website's Performance with Semrush: The All-in-One SEO Tool"
Commentaires : Semrush has helped us solve a variety of problems related to our online presence and search engine optimization (SEO) efforts. Some of the main problems that Semrush can address include identifying keyword opportunities, analyzing competitors' online strategies, conducting site audits to identify and fix technical issues, and tracking keyword rankings and traffic over time.By using Semrush to address these issues, we have seen a number of benefits, including improved search engine rankings, increased website traffic, higher conversion rates, and better overall online visibility. Semrush also saves time and resources by streamlining the SEO processes and providing valuable insights and data to inform decision-making.
Avantages :
Semrush offers a variety of features, but some of the most impactful include keyword research, site audit, and competitor analysis. The product can be a bit overwhelming at first, but the user interface is generally intuitive and customizable, making it easier to navigate. The depth and accuracy of data provided by Semrush make it a valuable tool for SEO professionals and digital marketers looking to improve their website's search engine rankings and overall online visibility.
Inconvénients :
While Semrush offers a wide range of features, some users may find it overwhelming or difficult to navigate. The platform's interface can be complex at times, and some features require a higher level of technical knowledge or experience to use effectively. Additionally, while Semrush's keyword research and rank tracking features are powerful, they could benefit from more accurate data and better organization. However, the company has a strong reputation for customer support and continuous improvement, so these issues may be addressed in future updates.
Darío Yoné
Semrush, a must-have tool for any SEO consultant or SEO professional
Commentaires : My overall experience in the years that I have been using Semrush is very positive. Thanks to the tool I have been able to work on my web projects, and I have advanced with them to improve them over time. I would not have been able to move forward with my web pages if I had not had this tool with which I obtain a lot of data that I can analyze to later apply a growth strategy to my web pages.
Avantages :
The wide variety of information it gives me. It is easy to use; I can get very useful information such as web traffic by country, see the keywords for which a domain ranks in Google search results, see the quantity and quality of follow and nofollow links from my projects or from competitors' projects. It is a total tool for a normal user or an SEO consultant.
Inconvénients :
I miss in the backlinks section, that I can see the broken links of a domain or web project. Yes I can see the outgoing links it has, but I can't analyze what broken links that domain may have.
Idrissa
One of best online marketing tool you need to test once
Commentaires : I do SEO for my niche site. Aside from the normal SEO tools like keyword research, I used SEMrush for content marketing, to improve my ads campaign.It helps me generate sales so I'm a happy user!
Avantages :
What I like about Semrush It's helped me gradually rank my main website page based on data I received-Tracking performance-Keyword Tracking-Keyword research-Advertising Research "This is a real weapon to scale your profit-Link Building Tool with a template for outreach- Social Media Tool
Inconvénients :
What I liked least about Semrush is its price just that.

Roxana Georgiana
Great tool for social media marketing
Avantages :
We used this app as an educational tool at the University to learn the power of keywords. It’s a great app for marketing and the objective is to make your business grow in a competitive environment. The AI on the app improves the experience and the idea suggestions on each page of the project are really useful.
Inconvénients :
The app is not very intuitive and the video tutorials on how to use it are a must. There are many features to be discovered on the app, but overall it’s a complex and useful app for marketing.
Utilisateur vérifié
Review on Semrush
Avantages :
We can see and analyze the post's reach and engagement.
Inconvénients :
I haven't encountered any feature that is hard to use or not working.
Sam
Alternatives envisagées :
My CRITICAL Tool for All Things SEO
Commentaires : I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not regretted that decision at all.
Avantages :
I love how they are constantly adding new and very helpful tools as well as data to their platform. I feel like the value continues to grow as I use the platform.
Inconvénients :
There are a few things that I wish didn't cost extra to use.... such as the Agency platform.
Manny
Alternatives envisagées :
All-in-One Digital Landscape Research & Analysis
Commentaires : We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.
Avantages :
The ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.
Inconvénients :
Compared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.
Steve
Alternatives envisagées :
Best Product for Everything Related to SEM
Commentaires : SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.
Avantages :
Everything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.
Inconvénients :
I can't think of any cons, it just works as advertised.
Réponse de l'équipe de Semrush
il y a 2 ans
Hi Steve, thank you so much for your review! We are happy to know you enjoy SEMrush tools!
Ray
Alternatives envisagées :
Bang for Your Buck
Commentaires : As a small niche company serving clients throughout the USA and Canada, SEMrush has made us more efficient. We deliver as good or better quality data that larger companies, and still keep it personal.
Avantages :
SEMrush offers a lot more features compared to similar products/services. Keyword research and site audit is just the tip of the iceberg. The customized reporting is great for distributing to clients or potential clients. The writing assistant tool that connects to Google Docs helps us stay efficient. We also use the social media posting tool, which is a once bonus feature. Also, I started using the marketplace feature, which is an additional cost. SEMrush has the majority of features that marketing folks need.
Inconvénients :
There is not enough units in the Plagiarism checks (10) and Social profiles (50) for posting compared to the number of projects (200) in the subscription.
Réponse de l'équipe de Semrush
il y a 2 ans
Hi Ray, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Will pass your feedback on units to the team for consideration.