Excellent customer support

Publié le 28/05/2019
Heather B.
Accounting and Media Coordinator
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: CSR Berger has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.

Avantages: CSR are very nice to deal with. Always friendly and answer countless questions.

Inconvénients: That you cannot bulk upload zip codes for targeting

Réponse de l'éditeur

envoyé par PulsePoint le 12/06/2019

Hi Heather,

Thank you for your feedback! Bulk zip code upload is a great idea and we'll definitely pass along this feature request to our product engineers.

And we're very happy to hear you are enjoying your experience working with your account reps!

-Story Team

Review

Publié le 07/12/2018
Jonathan S.
Director Of Digital Marketing
Médias en ligne, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.

Avantages: The ability to optimize across multiple native vendors.

Inconvénients: There needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Hi Jonathan,

Thank you for your feedback! We're happy to hear you enjoy working with our support team.

Our newest feature, On-page Actions, helps marketers track users further down the funnel. Please reach out to your Account Manager for more information on how you can set this up.

-Story Team

YoY Improvements

Publié le 06/12/2018
Utilisateur vérifié
Connections Planner
Compagnies aériennes/Aéronautique, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
3 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).

Avantages: Dashboard provides easy access to data and overall performance

Inconvénients: Dashboard is not user-friendly/hard to navigate

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Thank you for your feedback! Story is a content marketing platform focused on user engagement. Given this, we only track and optimize to actions taken, such as clicks and page views. We measure engagement once a user has landed on the page to guarantee a qualified audience.

-Story Team

Pulsepoint Story Review

Publié le 28/05/2019
Douglas B.
Director of Digital Strategy
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
5 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: My account reps are absolutely amazing and make every effort to accommodate my needs which has made for a wonderful experience over the past year and a half.

Avantages: It allows my small team to function at the capacity of a larger agency.

Inconvénients: I really need to distribute in-feed video. Also, more platforms need to be integrated such as youtube and pinterest.

Réponse de l'éditeur

envoyé par PulsePoint le 29/05/2019

Hi Douglas,

Thank you for your feedback! We will definitely take this into consideration when planning out our product integration roadmap.

With that said, we're so pleased you are enjoying your experience working with your account reps!

-Story Team

IAB Pulsepoint software

Publié le 30/06/2016
Jason G.
Sr. Marketing Consultant
Production audiovisuelle, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Features are OK but limited. More things that would be helpful (what channels did they come from) Data doesn't seem accurate across many areas (our demographics and geographic seem way off)

Avantages: Easy to navigate. High-level views

Inconvénients: See above. I want to know how people found my content by channel. Cost & spend per piece? Data seems like it's off. Right now we lost all our content data prior to Jan 2016. Social shares seem inaccurate.

Pulsepoint Story Review

Publié le 08/12/2018
David F.
Media Director
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We need a way to send out client content/articles, Story has helped us do that in an efficient way across multiple platforms

Avantages: Merged well with our objectives and client needs

Inconvénients: More details in reporting, such as site lists and categories

Réponse de l'éditeur

envoyé par PulsePoint le 14/12/2018

Hi David,

Thank you for your feedback! We will definitely take this into consideration when planning new reporting features.

-Story Team

Great Native Offering

Publié le 05/12/2018
Hannah S.
Media Planner
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: I really enjoyed how easy to use Story is. It's great for Ad Ops and Planning teams to each use seamlessly.

Inconvénients: I was confused about the score the software provides. It's more helpful for us as planners to have a universal measurement stick.

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Hi Hannah,

Thank you for your feedback! For more information on the Engagement Score, please see here: https://storyhelp.zendesk.com/hc/en-us/articles/360009291954-What-is-the-engagement-score-

The Engagement Score is most useful for campaigns tracking on page engagements, such as page views and average time on page.

-Story Team

Story Review

Publié le 28/05/2019
Adam W.
Digital Data Analyst
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: A great platform with room for improvement, but the foundation is clearly there.

Avantages: I like that it is easy to access, and everything is laid out in a visually pleasing manner.

Inconvénients: Beyond the surface level data there is a lack of depth to the data, I would love additional variables to mess with and garner insights from.

Réponse de l'éditeur

envoyé par PulsePoint le 29/05/2019

Hi Adam,

Thank you for your feedback! Other users have also expressed wanting to see more insights, and we listened! The newest update to our platform is the "Insights Dashboard" with customizable metrics you can play around with to see trends across channels, articles and creatives. Check it out and let us know what you think!

-Story Team

Story + Pulsepoint - Native Vendor

Publié le 04/12/2018
Chris C.
Digital Media Manager + Analyst
Production audiovisuelle, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
4/5
Note globale
2 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I

Avantages: The Dash was easy to read and the support staff or Account Management team were helpful.

Inconvénients: Campaign set up; Hard to produce complex reporting, as the UI did not fold campaigns-- I have to export several times, combine, then pivot... should be more simple.

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Hi Chris,

Thank you for your feedback! We will take this into consideration for future reporting improvements.

-Story Team

A marketing success story

Publié le 05/12/2018
Savannah D.
Paid Media Coordinator
Médias en ligne, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
3/5
Note globale
4 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Through this software, my company has been successful in reaching a new audience and also gaining new users. The ads typically perform well across all of our eight brands.

Inconvénients: I wish the reporting was a little better. I wish you can export the whole campaign broken out by day instead of the current limit of ten days.

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Hi Savannah,

Thank you for your feedback, we appreciate it! We are looking into building out additional reporting capabilities when it comes to daily exports.

Stay tuned for more updates from your Account Manager!

-Story Team

Great experience

Publié le 07/12/2018
Wardah S.
Digital & Content Marketing Executive
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Great experience. The team is really friendly and quick to address and questions or concerns.

Avantages: User friendly interface. Ability to work with multiple platforms through one interface.

Inconvénients: Perhaps suggestion to improve the campaign would be great for straight forward metrics/campaign goals.

Réponse de l'éditeur

envoyé par PulsePoint le 14/12/2018

Hi Wardah,

Thanks for your feedback! We're happy to hear that you're satisfied with the product and team. Also want to let you know that we are currently working on building out actionable insights into Story, which will provide you with more strategic campaign guidance.

-Story Team

OK, maybe we will try again later on

Publié le 29/05/2019
Irene M.
Sr Content Strategist
Services financiers, 51-200 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
3/5
Note globale
3 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We wanted to generate brand awareness and leads. We did the former but failed at the latter. The account team at Story gave us high expectations of the number of leads we would get and it was not successful. If we have more budget to work with maybe we'd try again with some different types of campaigns.

Avantages: It is a great concept and a good way to test promoting content across many channels in one campaign

Inconvénients: I expected more input and expertise from the team running our campaign. They seemed to be looking to us to tell them what to do. I expected that they would have more strategic guidance and insight for us based on their experience with similar campaigns.

Réponse de l'éditeur

envoyé par PulsePoint le 12/06/2019

Hi Irene,

Thank you so much for your feedback! We always aim to support our clients and deliver on campaign KPIs to the best of our abilities, and for this we're sorry to hear you did not get the results you hoped for. However, we are glad to hear that we were able to drive awareness for your brand, as this is our main strength as a top-funnel solution. With that said, if you would give us another chance, we'd love to work with you again!

-Story Team

Relatively new native partner for us, happy with early experience.

Publié le 19/12/2017
Andy B.
Associate Media Director
51-200 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix

Avantages: Overall ease of use, multiple creatives can be created quickly, multiple inventory sources available, test/optimize automatically

Inconvénients: Further geographic granularity would be great, but I understand that is difficult, also helping with Facebook's editorial standards would be helpful as well, but again, understand this is a difficult ask.

Réponse de l'éditeur

envoyé par PulsePoint le 22/01/2018

Hi Andy,
Thanks for your feedback. The Story platform actually is able to target down to the ZIP on some channels.
Please, work with your Account Manager to see if this is a viable option for your campaign.

cost efficient, added value

Publié le 21/12/2017
Utilisateur vérifié
Account Manager
51-200 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: User friendly interface. Although there was no training to use this software properly, after quick search, I was able to use.

Inconvénients: Response time of support (mainly resulted by time difference).

Réponse de l'éditeur

envoyé par PulsePoint le 18/01/2018

We are glad you find the platform easy to use.
We did take note of your feedback regarding training and now offer 1-on-1 training sessions for our self-service users. Additionally, we have enhanced our online resource center.

For additional questions or to schedule a training session, please reach out to storysupport@pulsepoint.com.

Great team behind decent software

Publié le 17/12/2018
Jennifer K.
Content Marketing
Services financiers, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
3/5
Note globale
3 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: It gives great insights into what is performing well (or not so much) and the ML capabilities toward optimization are great!

Inconvénients: The interface is a bit tough to navigate, and it would be awesome to be able to create custom reports and/or views

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Hi Jennifer,

Thank you for your feedback!

We are continuously building out additional reporting capabilities and are releasing a customizable insights dashboard early next year.

-Story Team

User-Friendly Platform to use!

Publié le 06/12/2018
Gina C.
Media Planner
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall Story has been very helpful to myself and team to look and pull performance data easily!

Avantages: I like how the platform has the ability to breakout each campaign in detail to show performance granularly

Inconvénients: Sometimes using the date range function by campaign is finicky and doesn't roll over page to page

Réponse de l'éditeur

envoyé par PulsePoint le 18/12/2018

Hi Gina,

Thank you for your feedback! We greatly enjoy working with you and your team.

-Story Team

Incredibly easy and intuitive tool

Publié le 08/01/2018
Utilisateur vérifié
Associate Director, Digital Strategy
201-500 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Very easy to navigate, read and understand the dashboard. Love how easy it is to compare and control all the different ads I have running on all the various native platforms.

Inconvénients: love to be able to drill down in the metrics even deeper to see publishers and the actual creative

Great test!

Publié le 05/12/2018
Utilisateur vérifié
Senior Manager of SEM
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Great, hands-on help and team reporting. Overall, a really great test for native. Looking forward to hopefully testing again next year!

Avantages: Simple interface, easy to customize dates and drill down to creative level.

Inconvénients: Not a ton really wrong with it, at least for what we used it for.

So far my experience has been positive. The Pulse Point team has been extremely helpful!

Publié le 21/12/2017
Brooke O.
Content Manager
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix

Avantages: It is fairly self explanatory, and wasn't too difficult to learn how to use. Sometimes I have questions on certain features, but Pulse Point staff is extremely helpful in getting me answers.

Inconvénients: Once you submit creatives you can't really edit them without pausing the current one and creating a new one. It would be so much easier to be able to edit one that is already created.

Réponse de l'éditeur

envoyé par PulsePoint le 22/01/2018

Hi Brooke,
Thanks for your feedback. We are looking into addressing editing creatives without pausing current campaigns in future product releases.