Segment - The Data Layer to Have

Publié le 02/09/2019
Jonny D.
Head of Sales Operations
Services financiers, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Avantages: Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.
Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Inconvénients: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

A reliable tool for event tracking and syncronization

Publié le 24/10/2019
Tamás S.
Data Analyst
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them. Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Avantages: - Intuitive UI.
- Event tester on the UI.
- Several client libraries.
- You can sync even your backdata, e.g. when setting up a new warehouse.
- Pricing is based on users not events.

Inconvénients: - Custom schedule for synchronisation or event validation is only available in higher packages.
- Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Good tool for startups

Publié le 05/02/2019
Guruprasad H.
VP Engineering
E-learning, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Avantages: Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Inconvénients: Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Great software to remove the burden of countless API integrations

Publié le 25/04/2018
Christopher S.
Head of Product
Production alimentaire, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Saved a ton of dev time

Avantages: It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Inconvénients: Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Segment is a great tool, if you can afford it then you should start using it right now.

Publié le 31/07/2018
Fayssal J.
CEO
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Always happy to recommend segment ! A great tool.

Avantages: The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Inconvénients: Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

Must have software

Publié le 28/11/2018
Utilisateur vérifié
Head of Growth
Transport routier/ferroviaire, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
3 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Inconvénients: The capacity to decide which events are sent to each vendors to limit data overusage

Segment Data collection

Publié le 24/10/2018
Srinivas R.
Co Founder & CTO
Événementiel, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Very good and solve the key pain point very well

Avantages: 3rd party integration is very good , ease of use and whole ecosystem

Inconvénients: Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Segment help turn your data into dollars

Publié le 09/11/2019
Ben B.
Manager
Gestion d'organisme à but non lucratif, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: My overall experience with Segment has been incredible. Never before have I

Avantages: There's no single thing I like most about Segment. The mere power to connect all our web properties, product/platform touch points, and marketing campaigns into a central database is incredible, and that's what Segment is all about. It's the whole package that impresses me. Need to sort email interaction data into your database, while filtering out users who have engaged with your product in the last 48 hours, while tracking inbound clicks on your product pages? Yeah, Segment can do all that at the same time and way, way more. I don't know how we did business before.

Inconvénients: Segment has a steep learning curve. It took weeks to really come to grips with everything that Segment can do and how to do it. This is not a weakness, but just be prepared for a lengthy implementation period.

Lifesaver for growth & marketing tech stack

Publié le 18/05/2018
Barry H.
Head of Growth
Logiciels, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: - Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

Inconvénients: - Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

really great, simple analytics platform

Publié le 18/07/2017
Christopher C.
Product Manager
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix

Avantages: Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Segment.io

Publié le 03/12/2016
Onur P.
CRM & BI Manager
Médias de diffusion, 1 001-5 000 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
Source : GetApp
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Segment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.

Avantages: Easy to get all customer together.
Enables to get to own your data in raw format
Accessible via BI Tools like Tableau

Inconvénients: Problems with mobile enviornment.
Setup takes time.

Dynamic and simple Data integration

Publié le 05/12/2018
Utilisateur vérifié
Quality Assurance Engineer
Services financiers, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Segment is an amazing tool for gathering and data integration among different data sources and consumers. It allows to for easy setting up between multiple platforms with little to no code needed
Good and comprehensive documentation.

Inconvénients: The debug tools could use more features and the initial implementation requires a slight learning curve.

Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.

Publié le 19/07/2018
Jonathan S.
Head of Product Design
Réseaux informatiques, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.

Avantages: Segment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.

Inconvénients: Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.

Get your data synced to all your other SaaS tools

Publié le 23/02/2018
Utilisateur vérifié
Head of Engineering
Logiciels, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Simple data syncing

Avantages: It's an invisible product that you don't interface with often, but it gets your data from one software synced to all the other ones including custom data points. Basically it's the easiest way to sync data from multiple apps and your own product/website.

Inconvénients: None really. Some of their integrations are getting older . If you're in the enterprise, their data integrations basically only consist of BigQuery, PostgreSQL and Redshift which may be different than your existing data stack.

User Analytics ... look no further

Publié le 27/11/2018
Utilisateur vérifié
Director of Artificial Intelligence, Office of the CTO
Logiciels, 201-500 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: This tool is like none other and is AMAZING...if you are struggling with what analytic tool to use...use this one to implement your events and then skip the data off to any tool with dev involvement. SWEET!!!

Inconvénients: There aren't really any cons here...this product hits the mark in every way!

The ultimate events and analytics connector tool

Publié le 19/12/2018
Simon V.
Growth Marketeer
Mode et vêtements, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
3 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
3 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: A good alternative to googles free tag manager.

Avantages: It’s a great hub to connect all your tooling with each other and manage events and other analytics.

Inconvénients: It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

Segment - ETL for customer data collection

Publié le 27/04/2019
Utilisateur vérifié
Co Founder & CTO
Événementiel, 13-50 employés
Temps d'utilisation du produit: Essai gratuit
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: The number of integrations it provides both for source and destinations

Inconvénients: very expensive for startups specially to use add on products

Segment.io for collect data

Publié le 15/12/2017
Fernando H.
Senior Software Engineer
Internet, 13-50 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
4/5
Note globale
3 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
3 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Centralise analytics data, both sent by client and server sides of my applications, in a unique data store. Our data science analysts can consume and work on that data easily.

Inconvénients: There is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API.

Overall, works as advertised. But expensive.

Publié le 19/03/2018
Utilisateur vérifié
Partner
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
4/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
2 / 5
Rapport qualité-prix

Avantages: Easy to set up, saves developer time from installing 30 different libraries and maintaining those libraries.

Inconvénients: It gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt.

A good tool but extremely expensive when needs are growing

Publié le 29/04/2019
Utilisateur vérifié
Senior BI Data Engineer
Études de marché, 51-200 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
4/5
Note globale
5 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities!

Avantages: It's quite easy to connect your tools together. UI is very intuitive. For a quick solution out of the box, Segment is almost perfect.

Inconvénients: Pricing. It can get extremely expensive and extremely fast. Some basic functionalities seem to be missing (such as "select/deselect all" when choosing what to connect). Support never reached back when I contacted them... It would also be nice to be able to sync all historical data (it seems to be possible but as I mentioned before, support never reached out when I contacted them).

I love the simplicity and functionality of Segment

Publié le 01/11/2018
Utilisateur vérifié
Director of Marketing
Divertissement, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Segment has some of the strongest and most useful lists of integrations for any SaaS product. Hooking all sorts of data sources into one javascript implementation and then to channel it into your selected analytics system is an oversimplified explanation of what makes this product great.

Inconvénients: There are some limitations that aren't on segment's side of things. Make sure you check out each integration as to how it plays with Segment - especially data sources!

All the analytics in one place

Publié le 16/02/2018
Filip T.
Software Engineer
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
Rapport qualité-prix

Avantages: I love the concept of Segment - write data once, funnel it to multiple places for any type of analytics you might imagine. Works seamlessly. Very stable and reliable platform.

Inconvénients: At first it can be slighlty overwhelming, but once you get a hang of it - you're not going to regret investing your time.

Publié le 10/09/2015
Loralee H.
Online Business Advisor
E-learning, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
Source : GetApp
4/5
Note globale
Facilité d'utilisation
Fonctionnalités
Support client
Rapport qualité-prix

A real game changer

Publié le 17/12/2015
Milan S.
Backend Developer
Services financiers, 13-50 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
Source : GetApp
5/5
Note globale
5 / 5
Facilité d'utilisation
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix

Commentaires: Introducing Segment in our business is a real game changer. We can easily outsource super complicated aspects of our business to the myriad services Segment connects us to.

Avantages: Easy to setup, great customer support, excellent choice of services, simply amazing.

Inconvénients: Renaming events once they're already sent would be an awesome feature, although I'm not quite sure if it can be done at all.

Data loss and bad customer support

Publié le 04/04/2016
Or P.
CTO and Co-founder
Internet, 13-50 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
Source : GetApp
1/5
Note globale
3 / 5
Facilité d'utilisation
Fonctionnalités
1 / 5
Support client
1 / 5
Rapport qualité-prix

Commentaires: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Avantages: Reduce the amount of code that handles analytics and tracking
No real alternative

Inconvénients: Unreliable.
Bad customer support.