En savoir plus sur Mailchimp Transactional Email
Outil cloud de gestion de messagerie qui aide les entreprises à créer des modèles, à distribuer des e-mails et à tirer parti de l'analytique.
AB testing support (although we have not used it.) Integration with CRM system (currently using NEON), although unsubscribes and bounces are not returned to CRM. Freemium plan was well worth it.
While the drag and drop email builder is very convenient, I sometimes wish there were more options/ the options were less rigid.
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Hugo
Une plateforme de marketing par email complète
Avantages :
Dans l'utilisation de mailchimp, l'équipe marketing apprécie plusieurs points : Les modèles d'e-mails personnalisables pour créer des campagnes attrayantes et professionnelles.Les fonctionnalités avancées pour segmenter les listes d'e-mails en fonction des préférences et des comportements des utilisateurs.Les outils d'automatisation de campagne pour envoyer des e-mails personnalisés au bon moment et les analyses de campagnes pour comprendre les résultats de chaque e-mail envoyé.
Inconvénients :
Les fonctionnalités avancées peuvent être difficiles à maîtriser pour les débutants en marketing email et les tarifs peuvent être élevés en fonction du nombre d'abonnés à la liste d'e-mails, en s'enflammant un peu trop. Le support client peut être lent à répondre en cas de problème également.
Mathilde
Alternatives envisagées :
Pratique et peu cher pour les newsletter
Commentaires : Bonne expérience pour envoi de newsletters aux clients
Avantages :
Petit prix, facile à utiliser, fonctionnalité de renvoi automatique aux personnes n'ayant pas ouvert les emails très utile
Inconvénients :
Design pas totalement personnalisable, on ne peut pas tout faire
jean claude
Mailchimp, l'emailing pour les Professionnels.
Commentaires : J'ai travaillé environ 1 an avec Mailchimp qui est fonctionnel, complet et efficace. Malgré cela, j'ai dû résilier mon abonnement à cause de conditions tarifaires contraignantes pour moi. Prévoyez un BUDGET Confortable avant de passer aux options payantes.. et... Prenez des Cours d'anglais. Je note 6,9/10.
Avantages :
Plaisant en version GRATUITE, Mailchimp est adapté aux petits business et aux débutants. Vous constaterez un essor de vos campagnes de Marketing. Vous pourrez envoyer jusqu'à 2500 emails élaborés par mois ultra facilement. Mailchimp peut convenir à des Blogueurs comme à des Experts Marketing. De mon point de vue, ce logiciel possède des Atouts non négligeables.
Inconvénients :
Le principal désagrément de Mailchimp, c'est qu'il n'est DISPONIBLE qu'en ANGLAIS... Sachez également que si votre entreprise est importante, prévoyez des abonnements mensuels ainsi que des Frais supplémentaires conséquents... Mailchimp reste tout de même un logiciel ONEREUX.
Fiacre
Mailchimp e-mail login
Commentaires : Mailchimp e-mail a sorti mon entreprise de l'ombre, et la permis un marketing incroyable et efficace
Avantages :
Mailchimp ma permis de développer rapidement en temps record mon bizness. Je le recommande vivement à tout chef d'entreprise pour le développement de l'heure bizness
Inconvénients :
Je n'ai pas d'inconvénients à soumettre,du moment où je m'en sort bien aven ce logiciel
Utilisateur vérifié
Alternatives envisagées :
Un incontournable
Avantages :
Mailchimp est un outil facile d'utilisation, complet et intuitif, avec de nombreuses fonctionnalités et beaucoup d'options pour la mise en forme des campagnes.
Inconvénients :
rien à signaler. Pour mon usage, tout est ok
Apolline
Excellent outil de mailing
Avantages :
Idéal pour mes besoins de mailing marketing. C'est facile à utiliser et la création des campagnes est simple. Le logiciel permet de personnaliser les e-mails très rapidement et de suivre les performances en temps réel.
Inconvénients :
La mise en place d'une campagne d'e-mails automatisée peut s'avérer un peu compliquée. J'ai également trouvé que l'interface utilisateur était un peu encombrée, ce qui rendait difficile l'identification de certaines fonctionnalités.

Guido
Alternatives envisagées :
Good value for money, the perfect tool for small-medium size companies
Commentaires : I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.
Avantages :
Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.
Inconvénients :
It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

Orianne
With well-organized features and display is easy to use.
Commentaires : There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service.
Avantages :
Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually.
Inconvénients :
Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution.
Hernan
Mailchimp dominates the market with its marketing projects
Commentaires : MailChimp is critical to our B2B marketing department, as well as our communications and design team. We are using it as a medium to send press releases to all contact lists located in those regions. In addition, once a month, we send a newsletter to employees via MailChimp. Because we talk to customers in several languages, MC's segmentation functions are also very useful to us.
Avantages :
Good user management, making sure that there are different levels of access so that, for example, many people can create new campaigns, but only a few will be able to send them. The segmentation feature is powerful, so you can have a large number of subscribers and then divide them into different groups. Simple and fun user interface that makes newsletter creation fast.
Inconvénients :
Responsive designs are not always successful (especially on mobile devices). Bounce rate is still high for some visitors. The way campaigns are categorized is somewhat nebulous. Often, these problems are minor due to users not knowing which ads are targeted to the right group of customers or segments.
Utilisateur vérifié
Great, while we had it!
Avantages :
I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.
Inconvénients :
Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.
Jeff
Revolutionize Your Email Communication: Our Experience with Mailchimp Transactional Email
Commentaires : I have been sending personalized and timely emails to our customers using Mailchimp Transactional Email as a marketing specialist for our company. The absence of a transactional email service that was both scalable and dependable was one of our primary business issues. We needed a platform that would work well with our website and e-commerce platform and let us make emails that are beautiful and interesting.By automating numerous of our email campaigns, we have been able to streamline our transactional email process and save time since implementing Mailchimp Transactional Email. The powerful segmentation and personalization features enable us to send targeted emails that are more likely to drive sales, while the user-friendly drag-and-drop builder makes it simple to design emails with a professional appearance that reflect our brand.The capability to monitor and evaluate the performance of our transactional emails in real time is one of the main advantages we have realized. Although Mailchimp Transactional Email's basic analytics have been helpful in determining how customers are responding to our emails, we would like to see more advanced analytics in the future.As a whole, Mailchimp Transactional Email has been a useful addition to our marketing arsenal, enhancing customer engagement and increasing sales. It is a great option for any company looking to improve their transactional email game due to its ease of use, scalability, and reliable deliverability.
Avantages :
I can't say enough good things about Mailchimp Transactional Email! I struggled to find a user-friendly and effective email platform. My life has become so much simpler ever since I made the switch to Mailchimp Transactional Email. I love how simple it is to make transactional emails and send them. Even for people who aren't as tech-savvy as I am, the drag-and-drop builder is very easy to use. In just a few minutes, I was able to create shipping and order confirmation emails that matched my branding and had a professional appearance.Another thing I adore about Mailchimp Transactional Email is how it has made it easier for me to connect with my clients in a more individual way. Amazing are the features for segmentation and personalization. I can offer customized discounts to customers who have abandoned their shopping carts, and I can tailor my emails to specific audiences based on how they behave. Customers are happier as a result of this.In general, Mailchimp Transactional Email has revolutionized my life. Business is doing well, and the company is saving money and time. Give Mailchimp Transactional Email a shot if you're looking for an efficient and effective email platform.
Inconvénients :
For those who use multiple email marketing platforms, the experience of using Mailchimp Transactional Email can be frustrating. Marketers must alternate between tools due to the lack of integration with other platforms, which can be time-consuming and inefficient. To make the user experience more streamlined, Mailchimp Transactional Email should be able to integrate with other email marketing platforms, such as its own email marketing service.Also, the limited reporting capabilities of Mailchimp Transactional Email is a major drawback. It has basic metrics like open rates and click-through rates, but it doesn't have more advanced analytics like conversion rates or revenue tracking, which can make it hard to figure out how email campaigns affect a company. In order to effectively optimize my campaigns, as a marketer, I would like more in-depth insights into how my transactional emails are performing.
Beckie
E-Mail Marketing Made Easy
Commentaires : Mailchimp allows us to affectively target the audiences we are trying to get in front of.
Avantages :
I really appreciate the analytics provided through mailchimp, the ability to tag audiences and the analysis of e-mails readability before they are sent.
Inconvénients :
Some large corps continue to block Mailchimp in their spam filters.
Adeyemi
MailChimp
Commentaires : My experience with the software has been great. I will definitely always recommend the software to people.
Avantages :
The software is really cool. Has a lot of features The really nice templates and the fact that I could design a landing page with the free feature and blast campaigns easily.
Inconvénients :
I don't really see any problem with the software except for their prices. It's expensive
Émeric
Alternatives envisagées :
Great tool with ease of use
Commentaires : Email automations and the use of templates really makes campaigns easier
Avantages :
The product is easy to use and configure. Templates are fine and very customizable.Analytics are great and can really improve future campaigns
Inconvénients :
Not much to really dislike about this software. Everything is well-designed
Collis
My experience using Mailchimp
Commentaires : My overall experience was great despite only using the free trial
Avantages :
Easy-to-use features and deliverability to help with inboxing
Inconvénients :
More contacts for the price, so I could send more for less
Paula
Boost Guest Engagement and Drive Repeat Bookings
Commentaires : Overall, Mailchimp has been an indispensable tool in my guest engagement strategy. From collecting guest data to running successful email campaigns and creating captivating landing pages, Mailchimp offers a comprehensive suite of features once you learn how to use these effectively and mange to understand how to navigate the tool. The analytics insights and the option to resend emails to non-openers have been particularly valuable in boosting the effectiveness of my email marketing efforts. I would recommend Mailchimp to businesses seeking to streamline their email marketing and enhance guest engagement.
Avantages :
One of the standout features of Mailchimp is its robust analytics. It provides valuable insights into email campaign performance, including detailed data on who opened the emails. This information allows me to gauge the effectiveness of my campaigns and tailor my communication strategies accordingly.The ability to resend emails to recipients who didn't open them on the first send has been a game-changer. It offers a second chance to capture the attention of those who may have missed or overlooked the initial email. This feature has significantly improved my email reach and engagement, ensuring that my messages reach the intended audience.
Inconvénients :
One aspect that I found less favorable is the learning curve associated with using and navigating Mailchimp's features. It doesn't appear to be as intuitive as I had hoped, which can be a bit overwhelming, especially for my small business new to email marketing. The platform feels slightly over-complicated, requiring some extra effort to become familiar with its functionalities.
Manuel
A versatile tool to get started with email marketing
Commentaires : Many who want to get started with email marketing will probably end up with Mailchimp first. The tool is well known in the market and offers almost all common features at a low price, at least for a small list. It's also fairly easy to use for laypeople and will quickly find its way around. There are also many integrations, which makes it easy to get started. Whether it's newsletters, automation, segmentation, or landing pages, Mailchimp covers just about everything related to email marketing. You can integrate Mailchimp into your existing infrastructure with just a few clicks and get started, and save 4 or 5-digit implementation costs if necessary. This is especially good if you have a store: with the option to connect stores in just a few clicks, you can start setting up automated emails around the customer lifecycle in just a few minutes. You can use data such as purchase activity, purchase date, and products to send highly personalized emails.
Avantages :
Mailchimp is a tool that allows everyone from beginners to professionals to get started with email marketing quickly and easily. For me, however, the tool's great strength lies not in the classic newsletter, but a) in the many integrations the tool offers and b) in the marketing automation features. Regardless of whether it's a store, a website, or a webinar tool, there is a native or third-party integration for almost everything. Mailchimp is sufficient for getting started in email marketing with occasional newsletter sending and offers many features. Mailchimp is one of my preferred solutions when I want to enable teams to quickly and easily get started with email automation, especially in the B2C/e-commerce area. With robust email features and many store integrations, personalized emails related to the customer lifecycle can be set up in record time.
Inconvénients :
The tool is ideal for the use of some possible things, and the complexity ranges from simple to complicated. In some places, however, it still lacks some depth, for example, when it comes to filtering certain e-commerce data.
Christine
Keeping in touch with MailChimp
Commentaires : We use MailChimp for our monthly newsletter (moved to MailChimp from a yearly printed letter) and occasional updates to our full support base. It has allowed us to get information out in a brand-conscious, nicely formatted fashion. We only use it for mass emails, it does not solve acknowledgement processing other one-constituent email transactions.
Avantages :
Simple yet fairly powerful editing tools for email building (drag and drop blocks) but still have the ability to tweak some HTML if needed (Some occasional glitches when adding images to text blocks.) Mostly consistent look across email clients (gmail can cause issues). Decent analytical information on opens, click rate, and other activity. AB testing support (although we have not used it.) Integration with CRM system (currently using NEON), although unsubscribes and bounces are not returned to CRM. Freemium plan was well worth it! We've been paid customers for several years now and find the price a little high as we gain users (small nonprofit), but still within budget. Ability to schedule emails helps (for those of us who work late at night but don't want to send a blast at midnight!)
Inconvénients :
Need more free templates or better ability to make changes to templates. Some limitations on layout design options. Emails go to "Promotions" folder, particularly for gmail users (although hard to avoid), so cannot guarantee receipt. Recent changes to interface have taken lots of time to get used to and do not seem to be an improvement.
Prem
Alternatives envisagées :
MailChimp is fantastic, but it has some drawbacks!
Commentaires : Mailchimp is used by us to build email lists for our clients, segment and target audiences based on business needs, design customised email templates based on our branding, and manage various email campaigns. We saw the results we wanted to see after implementing Mailchimp, but never did due to a lack of knowledge and such software. It has aided us in meeting our marketing and sales objectives.
Avantages :
When I send emails to my clients, I like that I can get free read receipts. It ensures that they are doing so. Other programmes may require you to pay an additional fee for read receipts. The interface is simple to use.
Inconvénients :
I occasionally receive false notifications that my clients have opened emails when, in fact, they have not opened the emails, as I have confirmed with them. It would be fantastic if we could streamline that to make it more uniform.

Juan Pablo
Mailchimp a flexible email marketing platform
Commentaires : I am very satisfy with the use of MC. Of course could have some more fancy features, but OK with what you have now.
Avantages :
Mailchimp is easy to start using it from the beginning and has a lot of tutorials that are very well explained in case there are some features you lack experience. I also like there email collecting feature and WP plugin
Inconvénients :
There are some features you can not use properly like autoresponders or the average credit system for delivering emails.

Dan
Cost effective transactional email
Avantages :
A transactional email server is setup within minutes and available for you to send out content to your distribution list. The application provides - Graphs to show how many emails you're sending each day - What countries your sending the emails to - Open rates - Mail clients used (useful to optimise content) - Spam rates/unsubscribe rates - Great delivery rates Very cost effective.
Inconvénients :
A couple of years ago, Mandrill made it a requirement for you to have a Mailchimp subscription in order to use Mandrill. It would have been better in my opinion to keep the two applications independent, just like Sendgrid. Whilst it doesn't make the cost materially more expensive, it does mean that you have to log into Mandrill via Mailchimp which is annoying.
Samuel
The best way to keep your supporters regularly engaged
Commentaires : It has shown to be cost-effective, and the analytics have played a big part in helping us assess the success of both the platform and each of our campaigns. By contact segmentation we have also been able to maximise donations be focusing appeals and content towards the interests of different audience groups based on there individual characteristics. This detailed level of marketing was not possible previously.
Avantages :
The templates provided make updates quick, easy and highly engaging and thanks to the analytics campaign success can be measures and tweaked for certain groups based on what gets a better click rate and open rate.
Inconvénients :
The software for emailing larger numbers of people during key campaigns becomes very expensive as it is based on the number of contacts and emails sent. However as a charity they have now offered us a small discount to help reduce this monthly cost.

Kevin
Great functionality for Mandrill Users
Commentaires : I was a little skeptical when first implementing the Mailchimp Transactional API in my Laravel project, but it was fairly simple, and setting up templates (using handlebar parameters), was easy and gave a good result. There seems to be some low hanging fruit as far as allowing the use of templates inside of templates.
Avantages :
Implementing a templating system outside of a project was very easy, and has freed up my servers from the constant building and sending full emails. Managing the templates outside of source control has allowed non-developers to make changes/edits without codebase access/knowledge of project structure. Utilizing subaccounts has been a game changer for us as well.
Inconvénients :
I wish the templates could be organized into directories instead of just listing them all in one place. It would also be nice if you could include templates inside other templates to help with stuff like consistent headers/footers across emails. It doesn't matter much if you only deal with a few templates, but I've needed to create about 20 separate templates in the last couple months, and most of those are sharing either headers/footers with many others. When the day comes that I need to update the header, it will take much longer to update each template individually.
Brandon
Mr
Avantages :
Mandrill is a powerful application that has proven useful for transactional email. They offer an API, decent reporting and storage of track/click data for 30 days.
Inconvénients :
As part of Mailchimp they now require both a Mailchimp and Mandrill subscription. I have no problem paying for Mandrill but I'm not a fan of this billing requirement as I don't need Mailchimp. Secondly, in the 2-3 years that I have been using Mandrill I have not seen a single feature release. I find this unusual. True, it works great as-is, but there are definitely areas that can be improved or features that can be added.
Utilisateur vérifié
Good price and it is easy to use
Commentaires : I think it worth it for the price, if you are a beginner sending email campaigns this is the right tool for you
Avantages :
I like that it is really easy to use, creating an email is very intuitive. I really like that you can know who unsuscribed everytime you send an email, I also like that you can visualize the email in a browser in case it doesn't work in the email inbox of the user.
Inconvénients :
The transactional emails are still improving. It took me a while to learn how to set up this option but in the end I learned.