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Avis clients sur Salesforce Marketing Cloud Account Engagement

En savoir plus sur Salesforce Marketing Cloud Account Engagement

La solution permet aux équipes commerciales et de ventes de travailler ensemble pour engager les acheteurs, clôturer des ventes et faire renforcer les relations.

En savoir plus sur Salesforce Marketing Cloud Account Engagement

Avantages :

There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc).

Inconvénients :

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data.

Salesforce Marketing Cloud Account Engagement - Notes

Note moyenne

Facilité d'utilisation
3,8
Service client
3,9
Fonctionnalités
4,0
Rapport qualité-prix
3,8

Probabilité de recommander le produit

7,5/10

Salesforce Marketing Cloud Account Engagement a reçu une note globale de 4,1 étoiles sur 5 d'après 638 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (638)

Sabal
Sabal
Data and Impact Associate
Utilisateur LinkedIn vérifié
Gestion d'organisme à but non lucratif, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Pardot for Non Profits

4,0 il y a 2 ans
Sous-titres en français disponibles pour la vidéo
Alandra
Alandra
Assistante (Bénin)
Utilisateur LinkedIn vérifié
Informatique et sécurité réseau, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Grande plateforme de marketing

4,0 il y a 4 mois

Avantages :

C’est une plateforme basée sur le CRM et qui permet aux équipes de vente et de marketing de travailler ensemble.

Inconvénients :

Cette plateforme est très simple et facile à utiliser mais je trouve que son coût est un peu trop élevé

Akou Kafui
Akou Kafui
Gestionnaire (Togo)
Utilisateur LinkedIn vérifié
Immobilier commercial, 2–10 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Produit de marketing

4,0 il y a 4 mois

Avantages :

Simple et facilite la gestion des mails et très pratique pour le markéting digital. Je le recommande

Inconvénients :

Super et sympa. J’aime ce qu’il propose.

Expedit
Responsable adjoint (Bénin)
Import/Export, 11–50 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Commercialisation

5,0 il y a 3 mois

Commentaires : Salesforce Marketing cloud est très important pour la commercialisation

Avantages :

Salesforce Marketing cloud est un logiciel très efficace pour la vente

Inconvénients :

Salesforce Marketing cloud est un logiciel incontournable du sein de mon entreprise

Kate
Kate
Marketing & Account Management (É.-U.)
Utilisateur LinkedIn vérifié
Services financiers, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées précédemment :

Pardot delivers on promises

5,0 il y a 3 ans

Commentaires : Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Avantages :

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Inconvénients :

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Good

4,0 il y a 4 mois

Commentaires : My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation.

Avantages :

I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.

Inconvénients :

I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked.

Yurii
Marketing Director (É.-U.)
Services et technologies de l'information, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

The tool you have to choose if you work in Salesforce infrastructure

4,0 il y a 3 semaines Nouveau

Avantages :

Smooth integration with Salesforce. Works fast enough

Inconvénients :

Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

Samantha
Admin Manager (É.-U.)
Gestion d'organisme à but non lucratif, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Potential for Good Things, bad execution

3,0 le mois dernier Nouveau

Avantages :

Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality

Inconvénients :

We didn't know we were paying for a "white glove" service, simply because no one reached out to us. That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. No one informed any active admins of the outstanding balance. No one shut off our access. Only when we were leaving due to non performance did they try to collect on a service we were not getting nor using

Liam
Marketing Manager (R.-U.)
Fabrication électrique/électronique, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

Salesforce Marketing Cloud Account Engagement - Review

4,0 il y a 3 mois

Commentaires : It is an essential tool that, although costly, is necessary to grow and scale.

Avantages :

It allows us to gather, segment and target leads all in one place.

Inconvénients :

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

MD Masoom
MD Masoom
Sr. Executive Sales and Research (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Great Marketing Automation platform

5,0 il y a 5 ans

Commentaires : My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Avantages :

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Inconvénients :

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Charu
Charu
Account Manager (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Power-packed Marketing Automation Tool

4,0 il y a 4 ans

Commentaires : A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Avantages :

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Inconvénients :

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

Zhivko
Zhivko
Marketing Manager (Bulgarie)
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

Any other tool is probably better

3,0 il y a 4 ans

Commentaires : Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Avantages :

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Inconvénients :

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Alex
Alex
Digital Marketing Specialist (É.-U.)
Utilisateur LinkedIn vérifié
Assurance, 501–1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Pardot For One Year

4,0 il y a 4 ans

Commentaires : I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice.

Avantages :

The integration with Salesforce and the options included are very helpful.

Inconvénients :

Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

Sean
Marketing Manager (É.-U.)
Produits alimentaires, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Marketing Cloud, a highly customizable email marketing platform

5,0 il y a 2 mois Nouveau

Avantages :

There is a huge amount of customization and automation that you can do with the Marketing Cloud. And it's connected in with Salesforce, so it can be used to generate new Leads, update Salesforce records, and automate tasks.

Inconvénients :

It can be clunky to set up the customer databases and connect the corresponding fields between Salesforce & Marketing Cloud.

Christopher
Christopher
Digital Demand Generation Manager (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

If you are using Salesforce then this tool is great!!

4,0 il y a 5 ans

Commentaires : Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Avantages :

Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce. Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State. The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Inconvénients :

There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out. It has a ton of features but figuring them all out is mind-boggling. The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times. Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

Neil
Marketing Operations Manager ()
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Marketing Automation for price conscious organizations

4,0 il y a 7 ans

Commentaires : Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Avantages :

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Inconvénients :

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Logiciels, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Pardot is somewhat sophisticated

4,0 il y a 3 ans

Commentaires : Great tool - has more sophisticated features than less expensive tools, but is more complex to use.

Avantages :

Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest.

Inconvénients :

The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing.

Leon
Leon
IT Recruiter (Venezuela)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501–1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Amazing tools.

5,0 il y a 5 ans

Commentaires : My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Avantages :

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface. The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce. You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results. It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Inconvénients :

Pardot is rather expensive and probably not suitable for small enterprises. The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to. Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Transport routier/ferroviaire, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Gets the job done

3,0 il y a 2 ans

Commentaires : Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Avantages :

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Inconvénients :

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Randy
Randy
Co-founder (É.-U.)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Horrible product, customer support, and contract.

1,0 il y a 7 ans

Commentaires : None

Avantages :

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.

Inconvénients :

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. Stand Out Issues: - The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support. - They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage. - Poor reporting on emails: * Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in. * CTR doesn't show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison * There are no reports generated for engagement studio (only drip programs - old feature now retired) - Can't track replies on emails > can't gauge performance - Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks) - Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder) - Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Colleen
Colleen
Operations Manager (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées précédemment :

Pardot was a real life nightmare

3,0 il y a 4 ans

Commentaires : I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue. I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Avantages :

I loved the demo given to me by an expert who sold me on the ease of the technical set up and use of Pardot.

Inconvénients :

The technical setup was far too technical for me. The cost was over SENSITIVE CONTENT HIDDEN a month and we never got it up and running after 7 months of trying. They later recommended using a third party company for technical implementation as it was too technical for a somewhat technical person. Our developer and technical team members did not have the time to implement themselves as it was a full time position to setup technically.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Gestion d'organisme à but non lucratif, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Pardot for Non Profits

4,0 il y a 2 ans

Avantages :

As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.

Inconvénients :

The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now

Alexandra
Alexandra
Chief Financial Officer (É.-U.)
Utilisateur LinkedIn vérifié
Automobile, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis
Source : GetApp

Excellent in marketing

4,0 il y a 3 ans

Commentaires : A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization.

Avantages :

There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows.

Inconvénients :

Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use.

Sean
Owner / Chief Pixel Pusher (Australie)
Utilisateur LinkedIn vérifié
Design, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : GetApp

Overly expensive for the features, almost zero Aus support.

2,0 il y a 6 ans

Avantages :

The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Inconvénients :

Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes. As a result, we lost the ability to fully automate a large portion of the platform. Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it. Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Shankar
Manager (Inde)
Immobilier, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Know about - Sales Force

5,0 il y a 10 mois

Commentaires : Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement.

Avantages :

User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome.

Inconvénients :

Processing lag in case of too much information on the page. View log is not available in normal license.

Laine
Consultant (É.-U.)
Services et technologies de l'information, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

Great B2B Software with Integraitons!

5,0 il y a 5 ans

Commentaires : Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for countless client to send email blasts manually and automatically, send both one-one and list emails, and setup form handlers on websites that track immediately into Pardot and Salesforce. It is a valuable tool to have for marketing efforts, especially when using Salesforce!

Avantages :

I love its integrations with Salesforce, the ability to access from the Salesforce interface, and the ease of use!

Inconvénients :

I don't really have any cons at the moment.