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Kate B.
Kate B.
Marketing & Account Management (É.-U.)
Utilisateur LinkedIn vérifié
Services financiers, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Pardot delivers on promises

5 l’année dernière

Commentaires : Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Avantages :

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Inconvénients :

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Md masoom R.
Md masoom R.
Sr. Executive Sales and Research (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great Marketing Automation platform

5 il y a 3 ans

Commentaires : My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Avantages :

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Inconvénients :

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Yolanda A.
CMO (Espagne)
Marketing et publicité, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Perfect tool for b2b lead management

5 le mois dernier Nouveau

Commentaires : Overall we are happy with the performance of the tool. it helps us in our day-to-day work because we can be autonomous from the marketing department.

Avantages :

It is designed to manage b2b leads. The best thing is that it is 100% synchronised with Salesforce and the data connection is perfect

Inconvénients :

If you have complex needs such as third party platforms or need to manage b2c leads, it is a tool that has major limitations.

Utilisateur vérifié
Demand Generation Marketing Manager (É.-U.)
Utilisateur LinkedIn vérifié
Transport routier/ferroviaire, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Gets the job done

3 le mois dernier Nouveau

Commentaires : Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Avantages :

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Inconvénients :

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Tiju T.
Director Marketing Ops (Inde)
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

5 il y a 3 mois

Commentaires : Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Avantages :

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Inconvénients :

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Charu M.
Charu M.
Account Manager (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Power-packed Marketing Automation Tool

4 il y a 2 ans

Commentaires : A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Avantages :

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Inconvénients :

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

Todd S.
Director of Sales (É.-U.)
Matières plastiques, 51-200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Pardot for beginners

5 il y a 8 mois

Commentaires : Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail.

Avantages :

Pardot is a natural fit for Salesforce users. The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Inconvénients :

Pardot is definitely not intuitive. There is a learning curve for sure. It is not something that someone can jump into and just figure it out. Assistance from tutorials and our Pardot technical help is needed.

Zhivko S.
Zhivko S.
Marketing Manager (Bulgarie)
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 201-500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Any other tool is probably better

3 il y a 2 ans

Commentaires : Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Avantages :

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Inconvénients :

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Robert R.
Robert R.
Client Relations Manager (É.-U.)
Utilisateur LinkedIn vérifié
Production audiovisuelle, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

It offers more than it can handle. Terrible support. Way too expensive.

2 il y a 3 ans

Commentaires : We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Avantages :

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Inconvénients :

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Kelly K.
Visual Designer (É.-U.)
Ressources humaines, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Pardot is a Good Marketing Tool

4 il y a 2 mois Nouveau

Commentaires : Overall Pardot has strong customer support, and can customize to easily fit the needs of your business/company.

Avantages :

Pardot is great for email drip campaign automation and is great for setting up forms and landing pages. It's also great for email reporting.

Inconvénients :

The reporting layouts aren't customizable. Pardot is kind of pricey as well. There are other cheaper options out there.

Dede S.
Demand Generation Specialist (É.-U.)
Matériel informatique, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Easy To Use, Great for Small Companies, Not as powerful as their competitors

4 l’année dernière

Commentaires : Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out.

Avantages :

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Inconvénients :

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future. While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included. One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

Saurabh T.
Operations Manager (R.-U.)
Services et technologies de l'information, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The best Marketing Automation tool out there!

5 il y a 2 ans

Commentaires : The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Avantages :

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Inconvénients :

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Utilisateur vérifié
Creative and Digital Manager (É.-U.)
Utilisateur LinkedIn vérifié
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Pardot Helps us Treat Each Donor as an Individual

5 il y a 2 ans

Commentaires : Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Avantages :

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Inconvénients :

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Nik F.
Director of Marketing (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis
Source : GetApp

Salesforce integration oversold, but excellent in its own right

4 il y a 3 ans

Avantages :

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Inconvénients :

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Christopher J.
Christopher J.
Digital Demand Generation Manager (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

If you are using Salesforce then this tool is great!!

4 il y a 3 ans

Commentaires : Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Avantages :

Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce. Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State. The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Inconvénients :

There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out. It has a ton of features but figuring them all out is mind-boggling. The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times. Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

Garrett G.
Garrett G.
Marketing Manager - Technology (Canada)
Utilisateur LinkedIn vérifié
Logiciels, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Fast, Easy, and Powerful Marketing Automation

5 il y a 3 ans

Commentaires : I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Avantages :

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product.

Inconvénients :

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Neil I.
Marketing Operations Manager ()
Logiciels, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Marketing Automation for price conscious organizations

4 il y a 5 ans

Commentaires : Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Avantages :

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Inconvénients :

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Billy C.
CMO (É.-U.)
Logiciels
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Pardot Lets Us Punch Above Our Weight

4,5 il y a 6 ans

Avantages :

Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Inconvénients :

There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

Andy K.
Digital Marketing Manager (É.-U.)
Marketing et publicité, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Powerful Marketing Automation Platform

5 il y a 3 ans

Commentaires : As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates.
I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts.

Avantages :

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Inconvénients :

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

Jessica D.
CMO (É.-U.)
Logiciels, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams

4 il y a 7 mois

Commentaires : Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there.

Avantages :

Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day.

Inconvénients :

Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.

Utilisateur vérifié
Senior Project Manager (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Pardot is somewhat sophisticated

4 l’année dernière

Commentaires : Great tool - has more sophisticated features than less expensive tools, but is more complex to use.

Avantages :

Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest.

Inconvénients :

The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing.

Leon C.
Leon C.
IT Recruiter (Venezuela)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Amazing tools.

5 il y a 3 ans

Commentaires : My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Avantages :

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface. The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce. You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results. It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Inconvénients :

Pardot is rather expensive and probably not suitable for small enterprises. The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to. Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Alabhya P.
Alabhya P.
Digital Marketing Manager (Inde)
Logiciels, 201-500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Easy to start, harder to master

4 l’année dernière

Commentaires : Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use.

Avantages :

Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.

Inconvénients :

Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

Utilisateur vérifié
VP Demand Generation (É.-U.)
Utilisateur LinkedIn vérifié
Hôpitaux et soins de santé, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Best if you use SalesForce Sales Cloud

4 l’année dernière

Commentaires : We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc.

Avantages :

The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems.

Inconvénients :

The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking

Utilisateur vérifié
Enterprise Account Executive (R.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 10 000+ employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Easy to use , great UI and powerful

5 il y a 2 ans

Commentaires : the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Avantages :

1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors)

Inconvénients :

1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it.