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560 avis affichés

Kate B.
Kate B.
Marketing & Account Management
Services financiers, 11-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 29/09/2020

"Pardot delivers on promises"

Commentaires: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Avantages: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Inconvénients: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

  • Source de l'avis 
  • Publié le 29/09/2020
Charu M.
Charu M.
Account Manager
Marketing et publicité, 11-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 04/04/2020

"Power-packed Marketing Automation Tool"

Commentaires: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Avantages: We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Inconvénients: I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

  • Source de l'avis 
  • Publié le 04/04/2020
Erik V.
Erik V.
Sr. Manager, Strategic Development
Marketing et publicité, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 16/07/2021

"Pardot - A Simple Marketing Automation Platform by Salesforce"

Commentaires: Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients.

Avantages: One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign).

Inconvénients: I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page.

  • Source de l'avis 
  • Publié le 16/07/2021
Utilisateur vérifié
Marketing Operations Manager
Logiciels, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    3/10
  • Source de l'avis 
  • Publié le 12/12/2019

"Bite the bullet and invest in a better tool"

Commentaires: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Avantages: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Inconvénients: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

  • Source de l'avis 
  • Publié le 12/12/2019
Jessica D.
CMO
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Publié le 30/06/2021

"Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams"

Commentaires: Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there.

Avantages: Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day.

Inconvénients: Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.

  • Source de l'avis 
  • Publié le 30/06/2021
Irina M.
marketing
Sécurité publique, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 29/01/2021

"DNV GL US team member's review"

Commentaires: Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software.

Avantages: Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Inconvénients: Possibly, templates can be created and WYSIWYG editor used, but we programmed emails in html, which was really time consuming.

  • Source de l'avis 
  • Publié le 29/01/2021
Alex A.
Alex A.
Digital Marketing Specialist
Assurance, 501-1 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Publié le 22/11/2019

"Pardot For One Year"

Commentaires: I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice.

Avantages: The integration with Salesforce and the options included are very helpful.

Inconvénients: Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

  • Source de l'avis 
  • Publié le 22/11/2019
Todd S.
Director of Sales
Matières plastiques, 51-200 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 14/05/2021

"Pardot for beginners"

Commentaires: Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail.

Avantages: Pardot is a natural fit for Salesforce users. The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Inconvénients: Pardot is definitely not intuitive. There is a learning curve for sure. It is not something that someone can jump into and just figure it out. Assistance from tutorials and our Pardot technical help is needed.

  • Source de l'avis 
  • Publié le 14/05/2021
Kelly michael S.
Kelly michael S.
Director of Digital Transformation
Télécommunications, 11-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 11/11/2020

"All-In-One Enterprise-Level Marketing Platform"

Commentaires: We have enjoyed a centralized and more integration-friendly marketing automation platform.

Avantages: Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.

Inconvénients: Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.

  • Source de l'avis 
  • Publié le 11/11/2020
Zhivko S.
Zhivko S.
Marketing Manager
Santé, bien-être et fitness, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    2/10
  • Source de l'avis 
  • Publié le 30/08/2019

"Any other tool is probably better"

Commentaires: Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Avantages: It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Inconvénients: It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

  • Source de l'avis 
  • Publié le 30/08/2019
Dede S.
Demand Generation Specialist
Matériel informatique, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 09/10/2020

"Easy To Use, Great for Small Companies, Not as powerful as their competitors"

Commentaires: Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out.

Avantages: The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Inconvénients: The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future. While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included. One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

  • Source de l'avis 
  • Publié le 09/10/2020
Saurabh T.
Operations Manager
Services et technologies de l'information, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 25/07/2020

"The best Marketing Automation tool out there!"

Commentaires: The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Avantages: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Inconvénients: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

  • Source de l'avis 
  • Publié le 25/07/2020
Utilisateur vérifié
Creative and Digital Manager
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 07/12/2019

"Pardot Helps us Treat Each Donor as an Individual"

Commentaires: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Avantages: We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Inconvénients: We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

  • Source de l'avis 
  • Publié le 07/12/2019
Andy K.
Digital Marketing Manager
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 13/05/2019

"Powerful Marketing Automation Platform"

Commentaires: As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates.
I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts.

Avantages: The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Inconvénients: At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

  • Source de l'avis 
  • Publié le 13/05/2019
Nik F.
Director of Marketing
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 09/12/2018

"Salesforce integration oversold, but excellent in its own right"

Avantages: Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Inconvénients: Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 09/12/2018
Christopher J.
Christopher J.
Digital Demand Generation Manager
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 23/10/2018

"If you are using Salesforce then this tool is great!!"

Commentaires: Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Avantages: Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce. Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State. The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Inconvénients: There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out. It has a ton of features but figuring them all out is mind-boggling. The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times. Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

  • Source de l'avis 
  • Publié le 23/10/2018
Garrett G.
Garrett G.
Marketing Manager - Technology
Logiciels, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 07/08/2018

"Fast, Easy, and Powerful Marketing Automation"

Commentaires: I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Avantages: The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product.

Inconvénients: The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

  • Source de l'avis 
  • Publié le 07/08/2018
Neil I.
Marketing Operations Manager
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 30/03/2017

"Marketing Automation for price conscious organizations"

Commentaires: Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Avantages: Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Inconvénients: Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 30/03/2017
Billy C.
CMO
Logiciels
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 10/03/2016

"Pardot Lets Us Punch Above Our Weight"

Avantages: Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Inconvénients: There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 10/03/2016
Utilisateur vérifié
Senior Project Manager
Logiciels, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Publié le 29/09/2020

"Pardot is somewhat sophisticated"

Commentaires: Great tool - has more sophisticated features than less expensive tools, but is more complex to use.

Avantages: Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest.

Inconvénients: The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing.

  • Source de l'avis 
  • Publié le 29/09/2020
Leon C.
Leon C.
IT Recruiter
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 27/09/2018

"Amazing tools."

Commentaires: My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Avantages: Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface. The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce. You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results. It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Inconvénients: Pardot is rather expensive and probably not suitable for small enterprises. The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to. Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

  • Source de l'avis 
  • Publié le 27/09/2018
Alabhya P.
Alabhya P.
Digital Marketing Manager
Logiciels, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
    Sans note
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 04/08/2020

"Easy to start, harder to master"

Commentaires: Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use.

Avantages: Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.

Inconvénients: Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

  • Source de l'avis 
  • Publié le 04/08/2020
Utilisateur vérifié
VP Demand Generation
Hôpitaux et soins de santé, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 23/09/2020

"Best if you use SalesForce Sales Cloud"

Commentaires: We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc.

Avantages: The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems.

Inconvénients: The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking

  • Source de l'avis 
  • Publié le 23/09/2020
Utilisateur vérifié
Enterprise Account Executive
Logiciels, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 29/01/2020

"Easy to use , great UI and powerful"

Commentaires: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Avantages: 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI
2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function )
3) slick customer journey canvas that is highly visual
4) fairly priced (in comparison with the other MA vendors)

Inconvénients: 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone
2) it would be great if there were more native connectors to it.

  • Source de l'avis 
  • Publié le 29/01/2020
Md masoom R.
Md masoom R.
Sr. Executive Sales and Research
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
  • Facilité d'utilisation
  • Fonctionnalités
  • Support client
  • Rapport qualité-prix
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 27/07/2019

"Great Marketing Automation platform"

Commentaires: My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Avantages: I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Inconvénients: There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

  • Source de l'avis 
  • Publié le 27/07/2019