Avis clients sur Oktopost

Reporting, conversion tracking, advocacy - complete social reporting!

Commentaires : Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Avantages :

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Inconvénients :

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

A great decision

Commentaires : We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Avantages :

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Inconvénients :

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

One of the best Social Media management tool for B2B marketers

Avantages :

Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!

Inconvénients :

Oktopost is such a complete tool that it may look difficult to use it at first sight.

User Friendly - but VERY Basic

Commentaires : Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Avantages :

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Inconvénients :

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Great tool for scheduling and advocacy, with unique automated sync for leads feature

Commentaires : A global team uses Oktopost on a daily basis, and it helped us streamline our organic social activity. We also get improved reporting with the Social BI and the advocacy tool is simple and straightforward.

Avantages :

The AI features which improved our copywriting abilities for the non-native English users. Ability to create auto generated UTMs is a plus too.

Inconvénients :

Lack of features in the Paid Ads reporting section of the tool.

A great tool!

Commentaires : Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Avantages :

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Inconvénients :

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

Overall good social media management, but can use some polish

Commentaires : Overall good - once the two liked items in my review get addressed it'll be great.

Avantages :

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Inconvénients :

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

The ultimate tool to boost yourself

Commentaires : I am impressed with the ability to schedule posts in advance has allowed me to maintain a constant presence on my social networks, even when I have a busy workload. I have also appreciated the ability to customize my posts to suit my audiences and social networks.

Avantages :

What I like the most about this platform is its ability to easily manage and schedule my social media posts.

Inconvénients :

Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.

The essential tool to enhance my marketing strategy

Commentaires : It has been highly positive. Since I started using the platform, I was able to significantly improve my marketing strategy. It provides me with the necessary tools to monitor and analyze my social media activities, allowing me to better understand my audience and make more informed decisions.

Avantages :

I like this platform allows me to monitor and measure the performance of my posts across various platforms. With real-time insights into my audience engagement, I can make more informed strategic decisions and optimize my marketing efforts.

Inconvénients :

While it's easy to use, sometimes I wish I could tailor it more to my specific preferences and needs.

The essential tool to boost the success of my social media marketing strategies.

Commentaires : I love the analytics and tracking feature of this platform, it has given me valuable insight into the performance of my posts.

Avantages :

With their easy-to-use platform, I can schedule and plan my posts well in advance, which has been a huge advantage in saving time and maintaining an active presence on my social channels.

Inconvénients :

It would be very beneficial to have more flexibility to create customized reports tailored to my goals and needs.

Great tool for social media marketers

Commentaires : Overall, I love using this platform and it makes my life so much easier.

Avantages :

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Inconvénients :

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Okto-perfect lol

Commentaires : Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Avantages :

Campaigns, Streams, Advocacy Board User Management

Inconvénients :

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Gets the job done without adding too much complexity.

Avantages :

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Inconvénients :

Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

Best B2B Social Media Platform

Commentaires : I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Avantages :

- Ability to schedule posts across multiple profiles - Create 'campaigns' and tag campaigns for reporting - Advocacy built in - Content calendar - Content suggestions - Social Listening - All the integrations

Inconvénients :

It would be nice to have a content calendar for advocacy posts like the regular posts.

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

Avantages :

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Inconvénients :

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

As the only person managing my employer's social media presence, this has made my job more efficient

Avantages :

I am a big fan of the overall UI. The Advocacy Board feature has been instrumental in helping us grow our social media reach. The robust Analytics view helps make reporting on results that much easier.

Inconvénients :

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Great product!

Commentaires : Easy to understand tool with great features

Avantages :

+ social media scheduling+ employee advocacy+ makes my work life so much easier

Inconvénients :

Analytics could be easier to understand, I would appreciate an app interface for admins

Amazing tool

Commentaires : We are using this tool since almost a year now, and our experience has been very nice in terms of getting onboarded, using the tool day in day out and the customer service provided by the Oktopost team.

Avantages :

The ease of use, kind of analytics it provides.

Inconvénients :

There are certain limitations but that's fine, no tool can provide everything.

Oktopost for SME companies

Commentaires : Oktopost is a great tool for managing your social presence. It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc.
Easy to use and with lots of reporting, oktopost is an invaluable tool for any company that takes social media serious.

Avantages :

- ease of use - message assets - scheduling - content discovery

Inconvénients :

Nothing much. The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.

Oktopost Review

Commentaires : Oktopost is a great tool for us to share info across our social channels and track who is viewing what.

Avantages :

The analytics

Inconvénients :

That you can't use Instagram with it.

Great if you do a lot of social media

Avantages :

It's nice to be able to schedule my monthly posts and then not have to think about it again.

Inconvénients :

You can't tag scheduled facebook or linked in posts for some reason. You can only do that for twitter. Also, if you do a hyperlink, you can preview it.

Really awesome software

Commentaires : Really liked it!

Avantages :

It was easy to use and a really great social medial tool.

Inconvénients :

Sometimes, it was not very customizable.

Oktopost Review

Avantages :

One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.

Inconvénients :

I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.

Good tool for Community Management

Commentaires : This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.

Avantages :

- it suggests optimal post timing for your key channels - easy to work with user interface - great for scheduling posts - downloading reports in PDF is easy

Inconvénients :

- you can't publish one post to multiple channels at the same time - I couldnt't tag people on Google+ - doesn't allow you to post images on LinkedIn

great tool, very easy to use

Commentaires : increased social visibility

Avantages :

reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)

Inconvénients :

i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it