Note moyenne

  • Note globale
    3,8 /5
  • Facilité d'utilisation
    3,7 /5
  • Service client
    3,9 /5

En savoir plus sur Cision

Cision est un leader mondial en logiciels et services de gestion des médias destinés aux professionnels des relations publiques et de la communication marketing.

En savoir plus sur Cision

81 avis affichés

Jeanluc B.
directeur
Rédaction et correction, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    1 /5
  • Facilité d'utilisation
    1 /5
  • Fonctionnalités
    1 /5
  • Support client
    1 /5
  • Rapport qualité-prix
    1 /5
  • Probabilité de recommander le produit
    0/10
  • Source de l'avis 
  • Publié le 12/03/2020

"Entreprise à éviter"

Commentaires: Service comptable complétement désorganisé, facturant deux fois, facturant à tord etc. désagrables au téléphone.

Avantages: Base de données pas toujours mise à jour. Infos parfois erronées

Inconvénients: Le gros problème est l'organisation del'entreprise. Ils facturent à tord et à travers, de façon opaque. On se retrouve avec plusieurs factures impossible à vérifier car lié à des consommation de points (lis aux parutions obtenus). La résiliation ne se fait que par lettre AR. Il vous menace si ce n'est pas fait un mois avant la date d'échéance et il n vous la rappelle pas , bien sûr.
Et il y a de grosses procédures de relances avant même la date d'échéance des factures.

  • Source de l'avis 
  • Publié le 12/03/2020
Heather W.
Director Of Communications
Électronique grand public, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 06/11/2019

"One stop shop for PR professionals"

Commentaires: Use it as a daily tool for media and influencer outreach.

Avantages: You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Inconvénients: Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

  • Source de l'avis 
  • Publié le 06/11/2019
Bruce F.
Sales & Marketing Manager
Gestion de l'enseignement, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 08/04/2019

"An integral tool for social media marketing"

Commentaires: We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Avantages: There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Inconvénients: Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

  • Source de l'avis 
  • Publié le 08/04/2019
Chris C.
VP Brand Strategy
Hôpitaux et soins de santé, 5 001-10 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Publié le 10/07/2020

"Quality of information gathering seems to have gone down"

Commentaires: We use Cision to monitor media mentions and for their media database

Avantages: I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Inconvénients: I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

  • Source de l'avis 
  • Publié le 10/07/2020
Jacqueline F.
Account Executive
Relations publiques et communications, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 10/11/2020

"Easy to use"

Commentaires: I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.

Avantages: I like that you can populate targeted results very easily!

Inconvénients: I wish the contacts were updated. I also wish we could edit lists once they are created.

  • Source de l'avis 
  • Publié le 10/11/2020
Christine J.
Associate Publicist; Crown, Hogarth, and Random House
Édition, 5 001-10 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 14/03/2019

"A publicist's dream - perfect for researching media contacts"

Commentaires: We use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.

Avantages: I love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.

Inconvénients: Sometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.

  • Source de l'avis 
  • Publié le 14/03/2019
Utilisateur vérifié
Account Coordinator
51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    Sans note
  • Source de l'avis 
  • Publié le 30/04/2018

"Quick, easy to use, impactful"

Avantages: As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

Inconvénients: I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

  • Source de l'avis 
  • Publié le 30/04/2018
Lea L.
Director, Marketing Communications
1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    2 /5
  • Facilité d'utilisation
    2 /5
  • Fonctionnalités
    2 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    3/10
  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 20/09/2017

"Good if you're on a budget, but..."

Commentaires: I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.

Avantages: This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

Inconvénients: 1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 20/09/2017
Eli S.
Sr. Comms Associate
Relations publiques et communications, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 09/06/2020

"Great features"

Commentaires: Constantly improving experience for customers and would recommend.

Avantages: Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

Inconvénients: Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch

  • Source de l'avis 
  • Publié le 09/06/2020
Alex V.
Vice President
Affaires internationales, 1 001-5 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 23/04/2018

"Great database and ability to filter contacts"

Commentaires: Powerful list building and monitoring capabilities

Avantages: Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Inconvénients: I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

  • Source de l'avis 
  • Publié le 23/04/2018
Utilisateur vérifié
Account Director
Relations publiques et communications, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3 /5
  • Facilité d'utilisation
    2 /5
  • Fonctionnalités
    2 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Publié le 16/08/2018

"Can't live with it, Can't live without it"

Commentaires: When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.

Avantages: Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

Inconvénients: It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

  • Source de l'avis 
  • Publié le 16/08/2018
Heather H.
Content Marketing Manager
Services aux consommateurs, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    3 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Publié le 18/12/2019

"I want to like it"

Commentaires: I was actually the person who convinced my boss to purchase Cision for a start-up I was at in 2018. It was helpful, but I'm not sure if it was entirely worth the expense. In part, it was because I didn't have buy-in from necessary stakeholders and there was a significant time investment to sifting through to find contacts. In my current position, I inherited Cision from a predecessor. Again, I feel the money could be better spent elsewhere. Again, it's probably because less the platforms fault and more because we don't have the internal resources to fully dedicate to PR. I've always found the customer service there to be incredibly friendly and helpful.

Avantages: The HARO subscription that comes with this product is incredibly handy. The contact database is useful, especially when I was trying to find blogs willing to review a new product.

Inconvénients: The search felt a little cumbersome at times, and I've come across some outdated data. It's very labor intensive to sift through to find valuable contacts and establish a rapport with them. The software doesn't replace a PR professional with solid industry contacts. It bothers me that I can't set up my own listening devices and had to reach out to our rep any time I wanted to make a change. I've yet to come across anything in their that didn't pop up on other alerts I have set up in other platforms, so that piece of the software felt redundant for me.

  • Source de l'avis 
  • Publié le 18/12/2019
David Z.
Head of PR
Logiciels, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    3 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Publié le 22/02/2019

"Ok media database, good monitoring, and everything else is disappointing."

Commentaires: Ok media database, good monitoring, and everything else is disappointing.

Avantages: The Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function — alerts which track news published online — does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.

Inconvénients: Reporter discovery is hard. Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again. For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.

  • Source de l'avis 
  • Publié le 22/02/2019
Utilisateur vérifié
Digital Marketing Manager
Relations publiques et communications, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 13/10/2019

"A solid tool"

Commentaires: Would recommend Cision for capturing media coverage.

Avantages: I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

Inconvénients: It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

  • Source de l'avis 
  • Publié le 13/10/2019
Utilisateur vérifié
Senior Account Executive
Marketing et publicité, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 29/11/2018

"Still the Industry Leader"

Commentaires: Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Avantages: While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Inconvénients: Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

  • Source de l'avis 
  • Publié le 29/11/2018