Avis clients sur Cision

Filtrer par :

Note moyenne

  • Note globale
  • Facilité d'utilisation
  • Service client

En savoir plus sur Cision

Cision est un leader mondial en logiciels et services de gestion des médias destinés aux professionnels des relations publiques et de la communication marketing.

En savoir plus sur Cision

76 avis affichés

Jeanluc B.
directeur in France
Rédaction et correction, 2-10 employés
Used the Software for: plus de deux ans
Source de l'avis

Entreprise à éviter

1 il y a 2 ans

Comments: Service comptable complétement désorganisé, facturant deux fois, facturant à tord etc. désagrables au téléphone.

Pros:

Base de données pas toujours mise à jour. Infos parfois erronées

Cons:

Le gros problème est l'organisation del'entreprise. Ils facturent à tord et à travers, de façon opaque. On se retrouve avec plusieurs factures impossible à vérifier car lié à des consommation de points (lis aux parutions obtenus). La résiliation ne se fait que par lettre AR. Il vous menace si ce n'est pas fait un mois avant la date d'échéance et il n vous la rappelle pas , bien sûr. Et il y a de grosses procédures de relances avant même la date d'échéance des factures.

Heather W.
Heather W.
Director Of Communications in É.-U.
Utilisateur LinkedIn vérifié
Électronique grand public, 51-200 employés
Used the Software for: plus de deux ans
Source de l'avis

One stop shop for PR professionals

5 il y a 2 ans

Comments: Use it as a daily tool for media and influencer outreach.

Pros:

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons:

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Scott M.
Vice President in É.-U.
Relations publiques et communications, 51-200 employés
Used the Software for: plus de deux ans
Source de l'avis

No longer the industry leader for media research

4 il y a 5 mois

Comments: Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

Pros:

Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Cons:

Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

Cris R.
Cris R.
Assistant Content Marketing Manager in É.-U.
Utilisateur LinkedIn vérifié
Rédaction et correction, 501-1 000 employés
Used the Software for: plus d'un an
Source de l'avis

Great tool for PR

5 il y a 2 mois New

Pros:

We use this to help build our media lists to reach out to media with

Cons:

I feel like the breadth of reporters on this database is not good as some other reporter databases.

Chris C.
Chris C.
VP Brand Strategy in É.-U.
Utilisateur LinkedIn vérifié
Hôpitaux et soins de santé, 5 001-10 000 employés
Used the Software for: plus de deux ans
Source de l'avis

Quality of information gathering seems to have gone down

3 l’année dernière

Comments: We use Cision to monitor media mentions and for their media database

Pros:

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Cons:

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Utilisateur vérifié
Senior Corporate Communications Specialist in É.-U.
Utilisateur LinkedIn vérifié
Hôpitaux et soins de santé, 10 000+ employés
Used the Software for: plus de deux ans
Source de l'avis

Solid, Basic Monitoring Software

4 il y a 3 mois

Comments: Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Pros:

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Cons:

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

Bruce F.
Bruce F.
Sales & Marketing Manager in Suisse
Utilisateur LinkedIn vérifié
Gestion de l'enseignement, 1 001-5 000 employés
Used the Software for: plus de deux ans
Source de l'avis

An integral tool for social media marketing

4 il y a 3 ans

Comments: We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Pros:

There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons:

Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

Christine J.
Christine J.
Associate Publicist; Crown, Hogarth, and Random House in É.-U.
Utilisateur LinkedIn vérifié
Édition, 5 001-10 000 employés
Used the Software for: plus de deux ans
Source de l'avis

A publicist's dream - perfect for researching media contacts

4 il y a 3 ans

Comments: We use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.

Pros:

I love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.

Cons:

Sometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.

Lea L.
Director, Marketing Communications in
1 001-5 000 employés
Used the Software for: plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Good if you're on a budget, but...

2 il y a 4 ans

Comments: I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.

Pros:

This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

Cons:

1. The interface is clunky 2. Sometimes they miss monitoring sites that may be firewall/subscription protected 3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself. 4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact. 5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

Utilisateur vérifié
Account Director in É.-U.
Utilisateur LinkedIn vérifié
Relations publiques et communications, 2-10 employés
Used the Software for: plus de deux ans
Source de l'avis

Can't live with it, Can't live without it

3 il y a 3 ans

Comments: When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.

Pros:

Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

Cons:

It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

Utilisateur vérifié
marketing coordinator in É.-U.
Utilisateur LinkedIn vérifié
Logiciels, 51-200 employés
Used the Software for: plus de deux ans
Source de l'avis

The megaphone your press release needs.

5 il y a 4 mois

Comments: If you are needing to distribute your press releases to a wide spread audience, this is easily the number one way to do so. With an easy to use dashboard, their massive connections, and fantastic customer service.

Pros:

The ability to live track press releases is a huge deal and presented in a clean easy to use dashboard. During setup, it's extremely easy to set up exactly what you want. A member of the team will call you to confirm that everything is exactly what you want before going live. The direct connection they have to massive news outlets makes this a crucial tool for press releases.

Cons:

If you need a more defined and niche audience to be reached, the price could almost triple in some points. Which makes it unrealistic in most cases.

Heather H.
Content Marketing Manager in É.-U.
Services aux consommateurs, 501-1 000 employés
Used the Software for: plus de deux ans
Source de l'avis

I want to like it

3 il y a 2 ans

Comments: I was actually the person who convinced my boss to purchase Cision for a start-up I was at in 2018. It was helpful, but I'm not sure if it was entirely worth the expense. In part, it was because I didn't have buy-in from necessary stakeholders and there was a significant time investment to sifting through to find contacts. In my current position, I inherited Cision from a predecessor. Again, I feel the money could be better spent elsewhere. Again, it's probably because less the platforms fault and more because we don't have the internal resources to fully dedicate to PR. I've always found the customer service there to be incredibly friendly and helpful.

Pros:

The HARO subscription that comes with this product is incredibly handy. The contact database is useful, especially when I was trying to find blogs willing to review a new product.

Cons:

The search felt a little cumbersome at times, and I've come across some outdated data. It's very labor intensive to sift through to find valuable contacts and establish a rapport with them. The software doesn't replace a PR professional with solid industry contacts. It bothers me that I can't set up my own listening devices and had to reach out to our rep any time I wanted to make a change. I've yet to come across anything in their that didn't pop up on other alerts I have set up in other platforms, so that piece of the software felt redundant for me.

David Z.
Head of PR in É.-U.
Logiciels, 201-500 employés
Used the Software for: 6 à 12 mois
Source de l'avis

Ok media database, good monitoring, and everything else is disappointing.

3 il y a 3 ans

Comments: Ok media database, good monitoring, and everything else is disappointing.

Pros:

The Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function — alerts which track news published online — does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.

Cons:

Reporter discovery is hard. Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again. For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.

Utilisateur vérifié
Digital Marketing Manager in É.-U.
Utilisateur LinkedIn vérifié
Relations publiques et communications, 11-50 employés
Used the Software for: plus de deux ans
Source de l'avis

A solid tool

5 il y a 2 ans

Comments: Would recommend Cision for capturing media coverage.

Pros:

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

Cons:

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

Utilisateur vérifié
Senior Account Executive in É.-U.
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Used the Software for: plus de deux ans
Source de l'avis

Still the Industry Leader

5 il y a 3 ans

Comments: Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Pros:

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Cons:

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

Megan S.
Administrative PR Specialist in
10 000+ employés
Used the Software for: plus d'un an
Source de l'avis
Source : SoftwareAdvice

Used it during Vocus/Cision transition

3 il y a 4 ans

Pros:

Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.

Cons:

We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.

Utilisateur vérifié
Account Coordinator in É.-U.
Utilisateur LinkedIn vérifié
51-200 employés
Used the Software for: plus d'un an
Source de l'avis

Quick, easy to use, impactful

4 il y a 3 ans

Pros:

As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

Cons:

I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

Dan C.
Senior Director of Media Relations in É.-U.
Hôpitaux et soins de santé, 1 001-5 000 employés
Used the Software for: plus de deux ans
Source de l'avis

Cision for your Media Needs

4 il y a 3 ans

Comments: Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that helps me keep track of media placements and what I use for media distribution given that CISION is the only such tool that gives me access to both PRWeb and PRNewswire.

Pros:

Great for doing research on publications, writers, etc., and superb tool for media release distribution.

Cons:

Cost. It's a great tool, but not inexpensive.

Eli S.
Sr. Comms Associate in É.-U.
Relations publiques et communications, 11-50 employés
Used the Software for: plus de deux ans
Source de l'avis

Great features

5 l’année dernière

Comments: Constantly improving experience for customers and would recommend.

Pros:

Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

Cons:

Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch

Courtney R.
PR Specialist in É.-U.
Marketing et publicité, 11-50 employés
Used the Software for: plus de deux ans
Source de l'avis

Cision review

4 il y a 3 ans

Comments: My company can distribute materials in a broad and efficient manner thanks to Cision!

Pros:

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

Cons:

I don't like that Cision's contact information can be outdated.

Jacqueline F.
Account Executive in É.-U.
Relations publiques et communications, 51-200 employés
Used the Software for: plus de deux ans
Source de l'avis

Easy to use

4 il y a 12 mois

Comments: I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.

Pros:

I like that you can populate targeted results very easily!

Cons:

I wish the contacts were updated. I also wish we could edit lists once they are created.

Utilisateur vérifié
Publicist in É.-U.
Utilisateur LinkedIn vérifié
Used the Software for: plus de deux ans
Source de l'avis

Good tool for media contacts.

5 il y a 4 ans

Comments: You need the contacts, Vocus has them.

Pros:

Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

Cons:

It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

Joshua T.
Joshua T.
Digital Marketing Specialist in É.-U.
Utilisateur LinkedIn vérifié
Internet, 11-50 employés
Used the Software for: plus d'un an
Source de l'avis

Cision does the work for you

5 il y a 2 ans

Comments: We did a lot of manual grind searching in Google and Bing for opportunities, Cision has helped us quicken that process without worrying if we had a good resource to reach out to or not.

Pros:

The ability to reach out and find people for link ops or for content ops is amazing. The reach and database they have built for this is impressive. We've done several "expert pieces" for clients and the fact we can use this to curate the content we have has sped up our process. Cision's quality of reporters is also nice to trust. We know they don't let just anyone in their database and it allows us to pick and chose who we want to work with.

Cons:

It's pricey, but you pay for the high quality of resources which benefits you and your clients in the long run.

Alex V.
Alex V.
Vice President in É.-U.
Utilisateur LinkedIn vérifié
Affaires internationales, 1 001-5 000 employés
Used the Software for: plus d'un an
Source de l'avis

Great database and ability to filter contacts

4 il y a 4 ans

Comments: Powerful list building and monitoring capabilities

Pros:

Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Cons:

I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

Jessica S.
Public Relations Manager in Émirats arabes unis
Événementiel, 201-500 employés
Used the Software for: 6 à 12 mois
Source de l'avis

Time saver boon for media database build-up

4 il y a 4 ans

Pros:

Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist.

Cons:

Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -.