Avis clients sur BrightEdge
par BrightEdge Technologies4.5 / 5 22 avis
Publié le 09/01/2018
Excellent tool for SEO. Has all the functionality one could need.
Avantages: Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.
Inconvénients: Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.
Publié le 06/09/2017
Very Robust - Great Tool
Avantages: We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts. We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.
Inconvénients: There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.
Publié le 23/10/2018
Not just an SEO tool but a business tool
Avantages: With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like "Should we move into this new product market?" or "What is my market share?"
Inconvénients: At times the software can take quite some time to load and if you're a multitasker or like getting things done quickly this can be a challenge.
Publié le 23/11/2018
BrightEdge Content = Industrialized SEO
Avantages: BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.
Inconvénients: At times, the workflow module within BrightEdge Content can be frustrating. We often execute content through contractors - communication and coordination can be clunky - this has improved as of late but we're still managing this outside of the system. That said, this is an SEO tool, not a workflow tool!
Publié le 10/01/2019
Great SEO tool
Commentaires: BrightEdge is a great tool to monitor SEO projects and give you new ideas on keywords
Avantages: Recommendations are great and they keep adding more features constantly
Inconvénients: Sometimes integrations with analytics are off
Publié le 30/09/2019
Commentaires: We used BrightEdge for a number of years before switching to something with more basic functionality. The folks at BrightEdge met with us weekly via webconference to review recommended action items to improve our SEO performance. They were always incredibly responsive and helpful. The competitive intelligence they also provided was invaluable.
Avantages: Lots of features, great customer service
Inconvénients: Too many functionalities for our purposes.
Publié le 03/05/2019
Great Platform for those new to SEO
Avantages: Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users.
Inconvénients: Platform can be slow at times, especially when re-crawling for site audit or content recommendations.
Publié le 06/09/2017
They've been a fantastic company to work with.
Avantages: It's been so helpful to know exactly where to focus on and directly know what SEO changes to make (e.g., H1 title tags, meta descriptions).
Inconvénients: The software takes a bit to get used to and at times is difficult to fully understand what to do, so we are able to fully optimize the site.
Publié le 07/09/2017
Great for reporting, good for analysis and research
Avantages: How it can scale across multiple domains within one account, which is helpful for a company with multiple sites,
Inconvénients: Concept of keyword groups and page groups is high maintenance if you need a lot of them. Would prefer to be able to tag keywords and pages instead.
Publié le 23/04/2018
Definitely not worth enterprise spend!
Avantages: The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.
Inconvénients: I really liked the quick answer reporting that the tool did when that feature first came out. I found though that it was massively inaccurate. I also found that to be the case with a lot of their ranking reports. They don't even offer robust local ranking reports(true local maps ranking).
Publié le 21/09/2017
BrightEdge is consistently the most accurate and useful tool in my SEO arsenal.
Avantages: DataCube is certainly the headliner with BrightEdge, offering powerful insights into virtually any keyword or related keywords. Whether you're looking for additional information on a specific keyword, web page or domain, this tool will deliver all the information you need to execute your SEO strategy.
Inconvénients: There can be a bit of a learning curve if you're coming to BrightEdge from other SEO and analytical platforms, but this is lessened somewhat by the company's thorough (though a bit dry) training materials.
Publié le 28/11/2018
Avantages: Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.
Inconvénients: It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.
Publié le 10/01/2018
Excellent tool if learned and utilized well
Avantages: This is an excellent SEO tool in the market, the features are plenty and needs to be exploited if one really is actively working on improving search ranking. Customer support team and tech support is great, they answer your queries patiently. I liked datacube and opportunity forcasting a lot.
Inconvénients: Since the tool has many features it may very well happen that you wont be using is 100% it capability. We couldn't use much at all consistently. There is definitely learning curve for this tool
Publié le 05/12/2018
Loving the SEO Capabilities So Far
- Helpful certification program
- Variety of SEO features and insights
- Integrates with Google Analytics, Google Search Console, and others
- Data Cube is great for keyword and domain research
- Great competitor comparisons
- Limited integrations (only three at a time)
- Not a fan of the new UI
- Might be more affordable options out there
Publié le 21/03/2018
Great value enterprise SEO software
Avantages: As someone who has been working in SEO for the past 8 years I love that that this tool consolidates a lot of the key features and functions I need to do my job into one tool. The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO . I also like the user interface and ability to create custom dashboards for clients.
Inconvénients: Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay. However I found the training material pretty useful.
Publié le 17/04/2019
Expensive, overly complicated and locked into a long contract
Avantages: good SEO tools, lots of help from their customer success staff
Inconvénients: super complicated and convoluted. you can find the information you're looking for elsewhere more easily.
Publié le 06/09/2017
Great Software, Easy to Use
Avantages: The data cube is incredibly insightful, It is a great way to evaluate content or SEO opportunities.
Inconvénients: During my time using the system, I haven't cone across any cons to note. Perhaps better use or understanding of content funnels
Publié le 14/05/2018
Avantages: Good for looking at performance and performance vs competitor but sometimes leaves something to be desired...
Inconvénients: The layout of this platform isn't the most visually stimulating. Good software but could use a facelift.
Publié le 25/08/2018
Very robust SEO campaign management tool
Avantages: It's very comprehensive and detailed. Also works great for massive sites.
Inconvénients: It can be overwhelming with all the information and priorities that it gives you.
Publié le 07/09/2017
Brightedge makes SEO research easier
Avantages: The interface helps non-expert SEO users find relevant data and improve the quality of their metadata
Inconvénients: It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.
Publié le 25/10/2018
great set of tools for SEO and organization
Avantages: Great set of tools and features. Great when working with multiple domains. Learning tools provided have been a great asset.
Inconvénients: No true cons that I can think of. Maybe choose the correct tool in the beginning?