15 ans à aider les entreprises françaises
à choisir le meilleur logiciel

En savoir plus sur Meltwater

Les outils de relations publiques de Meltwater vous aident à surveiller les médias, à communiquer avec les bons journalistes et à mesurer l'impact de votre couverture médiatique.

En savoir plus sur Meltwater

Avantages :

Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Inconvénients :

Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.

Meltwater - Notes

Note moyenne

Facilité d'utilisation
3,9
Service client
3,6
Fonctionnalités
4,0
Rapport qualité-prix
3,4

Probabilité de recommander le produit

6,8/10

Meltwater a reçu une note globale de 4,0 étoiles sur 5 d'après 91 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (91)

Charlotte
Chargée marketing (France)
Services et technologies de l'information, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Un outil de veille qui patine !

2,0 il y a 3 ans

Commentaires : La communication avec Meltwater est quasi inexistante. Le sav technique répond dans des délais de plusieurs jours. Mais le service commercial n'effectue aucun suivi de ses clients pour vérifier leur satisfaction et proposer des améliorations.
Aussi, en 2 ans d'utilisation de l'outil, nous avons eu plusieurs interlocuteurs différents !

Avantages :

Meltwater permet une saisie illimitée de mots clés de recherches vous permettant de lancer une veille sur des sujets variés : x produits, x marques, x gammes ou x entreprises. Les articles retenus peuvent être envoyés à vos collègues dans une newsletter.

Inconvénients :

Les articles non sens sont très nombreux à remonter ce qui oblige à faire du tri avant de trouver le sujet qui nous intéresse vraiment. L'utilisation de l'outil demande beaucoup de temps ! Malgré deux interventions de l'équipe technique en 2 ans, l'outil remonte toujours des articles inutiles et hors sujet. Le paramétrage des requêtes avec des fonctions booléennes exige un minium de connaissance. Une formulaire (code) aurait facilité l'expérience client. Mon entreprise a un établissement homonyme dont nous recevons des articles alors que Meltwater a effectué des paramétrages à 2 reprises pour éviter ce problème ! D'autre part, le design pourrait être amélioré avec par exemple un visuel/vignette en aperçu des articles sélectionnés pour une mise en avant dans une newsletter.

Vincent
Vincent
Responsable (France)
Utilisateur LinkedIn vérifié
Télécommunications, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Coup de gueule contre la société Meltwater

1,0 il y a 3 ans

Commentaires : Coup de gueule contre la société Meltwater avec qui nous avons eu quelques déboires ces dernières années.
Très bon service commercial qui a réussi à nous convaincre que Meltwater était la meilleure solution… mais grosse déception pour la suite !
Lenteurs pour configurer tous les paramètres complexes, conception par leurs services de la newsletter très laborieuse, conseillers techniques qui ne parlent pas tous Français ou très mal.
Une fois tout configuré, les informations que leurs moteurs trouvent correspondent à ce qui se passe sur la toile donc ça dépend essentiellement de votre actualité.
En revanche au moment de renouveler le contrat ça se gâte, augmentation de 60%, reconduction tacite, commercial qui ne parle pas Français, etc. Des méthodes certainement contractuelles mais que je qualifie de voyous.
Je précise que la signature se passe électroniquement en ligne, sur un contrat écrit tout petit et que l'on ne peut pas imprimer avant de le signer. C'est seulement une fois signé que vous recevez le contrat avec les conditions générales de vente. Dans celles-ci il est spécifié que meltwater n'est pas tenu à des résultats, etc.
Si vous vous laissez convaincre, pensez bien à supprimer la non reconduction tacite du contrat ou à dénoncer celle-ci dès signature.

Avantages :

Sur le principe tout à l'air très bien. Bonne présentation du produit.

Inconvénients :

Il doit ^^etre configuré par un administrateur de chez Meltwater.

Juliette
Consultante media et influence (France)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Avis d'une consultante presse et influence

3,0 il y a 7 mois

Commentaires : Meltwater est un outil de veille efficace mais a utilisé en complément d'un autre outil de veille car présente tout de même beaucoup d'inconvénients comme cités présentement. Je ne recommanderai pas seul.

Avantages :

Meltwater est une application qui retrace la plupart des parutions webs. Il est confortable d'utiliser cette application dans le cadre de sa veille journalière.

Inconvénients :

Malheureusement, selon moi, Meltwater présente beaucoup d'inconvénients et de dysfonctionnements. En effet, Meltwater ne retrace pas toutes les parutions web et aucune parution print, ce qui est très embêtant lors d'une veille. De plus, le site web me semble très difficile d'utilisation. Beaucoup de paramètres qui ne sont pas expliqués.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Production alimentaire, 5 001–10 000 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

A éviter !

1,0 il y a 4 ans

Commentaires : Très mauvaise. Si le service commercial est très bon pour vous faire choisir leur solution, le reste l'est beaucoup moins..... Je n'ai aucune confiance dans les données de leur BdD, je dois à chaque fois vérifier que les données sont toujours bonnes.
De plus, en lisant les CGU, ils n'ont aucune obligation de résultat ni de fiabilité :
"Meltwater fournit le Site « en l’état » sans aucune garantie ou condition expresse ou tacite, de quelque nature que ce soit. Meltwater ne garantit pas un fonctionnement sans interruption, sûr ou sans erreur du Site. Meltwater ne formule aucune déclaration ou garantie quant à l’exactitude, au caractère actuel, à la qualité, à l’exhaustivité, à la pertinence ou à la fiabilité des informations ou données figurant sur le Site ou auxquelles le Site permet d’accéder."

Avantages :

Initialement, le point fort aurait du être de renforcer la qualité de la diffusion de nos communiqués de presse.

Inconvénients :

Base de données journalistes en partie obsolètes (au moins un bon tiers après avoir consulté un bon nombre de fiches). Des données affichées comme réactualisées il y a 3 mois ne sont plus bonnes depuis plusieurs années. Un service support qui se cache derrière des excuses aseptisées pour justifier cet obsolescence des données.

Eva
Consultante junior RP et Influence (France)
Relations publiques et communications, 51–200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Utilisation quotidienne de Meltwater

5,0 il y a 7 mois

Commentaires : Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne. Je passe au minimum 1h dessus par jour. C'est un des outils avec lequel je travaille le plus et qui est indispensable pour le métier de RP.

Avantages :

Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne.

Inconvénients :

Quelques oublies d'articles de temps en temps mais ça reste très rare.

Javier Victor Marian
Javier Victor Marian
Network Security Auditor (É.-U.)
Utilisateur LinkedIn vérifié
Relations publiques et communications, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

best monitoring media software

5,0 il y a 5 ans

Commentaires : best tool for monitoring media outlets in latin america!

Avantages :

sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos.

Inconvénients :

i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.

DeDe
Communications Manager (É.-U.)
Équipements publics, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

One tool that does almost everything we need

4,0 il y a 4 ans

Commentaires : We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot.

Avantages :

The dashboard for easy monitoring of our media and social coverage.

Inconvénients :

They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.

Réponse de l'équipe de Meltwater

il y a 4 ans

Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater.

Abe
VP (É.-U.)
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Disappointing Tool, More Disappointing Support & Client "Success"

1,0 l’année dernière

Commentaires : From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a [sensitive content hidden] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the [sensitive content hidden] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or

Avantages :

The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised.

Inconvénients :

As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.

Rameez
Content Developer (Afrique du Sud)
Vente au détail, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Great for customer engagement and as CRM tool

4,0 il y a 5 ans

Commentaires : For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.

Avantages :

The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.

Inconvénients :

I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.

Jeff
CMO (É.-U.)
Utilisateur LinkedIn vérifié
Internet, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

We use Meltwater Daily and Have for Years... Great tool and service.

5,0 il y a 5 ans

Commentaires : We've been a customer for 3+ years and use Meltwater on a daily basis. Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account. More recently we've also been using the Influencer platform for media research and outreach and that has also proven to be extremely useful. Much of our content marketing is driven by things we're able to uncover on a daily basis using Meltwater.

Avantages :

The breadth of features. Ease of use and flexibility. Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Inconvénients :

No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.

Hailley
Hailley
Public Relations Director (É.-U.)
Utilisateur LinkedIn vérifié
Internet, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

I will never recommend any Meltwater products or services

1,0 il y a 6 ans

Commentaires : Overall, I will never recommend Meltwater as a product or service. Their staff aren't knowledgable and their salespeople sneak auto-renewals into their contracts to keep people on as customers. As a company no one is able to take responsibility and they don’t offer genuine support for their customers

Avantages :

Some of their employees genuinely want to help (which is what I like best) however, Meltwater as a company doesn't give them the tools to do so.

Inconvénients :

Terrible customer support: If you try calling Meltwater's customer support number often times they simply don't pick up. No ownership: One of their employees openly admitted to a high turnover rate of employees and as such, no one was willing to take responsibility for what someone who no longer worked at Meltwater had done. Search results are not accurate: I worked with three account representatives to get accurate results about my company and they never fully worked out. They both missed several key results (the whole purpose of using this service was so I didn't have to dig to find them) and they also brought in incorrect results. Mediate database is out of date: I used their media database several times and it was always difficult to use plus there wasn't updated contact information for reporters. I had better luck looking for emails and phone numbers myself. !!They sneak auto-renewals into contracts and do not notify you!! Even if you tell them you are not planning on renewing it has to be in written form or else they will force you into another year. I no longer trust this team or company to care for their customers.

Dawn
Owner (É.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Simple Intuitive Social Media Monitoring

5,0 il y a 3 ans

Commentaires : If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market. It will give you all of the tools you need to effectively take your social media presence to the next level by comparing previous posts and finding what truly works best for your brand.

Avantages :

I'm a business owner for a small ecommerce based business. Social media is a huge part of our advertising and it's extremely time consuming to manage entirely on my own. This software allows me to view important analytics in one place. The interface is extremely intuitive and very easy to use. Everything you "need" to know is on the front page. You can see everything from mentions to impressions and new followers all in one place. They even have a "positivity percentage" and "competitive rank" that compares your audience reaction to others in a similar field.

Inconvénients :

I've used quite a few social media marketing tools. This one is simple- and that's one thing I really like about it. But I'd like to see a few more options. I really wish I could find a software that allowed me to both manage and monitor in the same application. But, alas, I can only find softwares that do one or the other.

Réponse de l'équipe de Meltwater

il y a 3 ans

Hi Dawn, thank you for your positive review! We're glad you find such value in our products. We do offer a streamlined solutions to social media management and social listening in one platform, so I encourage you to connect with your account rep!

Linda
Linda
Director of Digital Communications (É.-U.)
Utilisateur LinkedIn vérifié
Enseignement supérieur, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Robust Social Media Monitoring at a Price

5,0 il y a 5 ans

Commentaires : We tend to use Meltwater in times of social media crises — and it cuts down on manual data compilation and creates easy-to-understand reports for all stakeholders.

Avantages :

Robust social monitoring capabilities, easy to set up, really great customer support, easily customizable, and easy to export reports.

Inconvénients :

It's pricey, but with social media monitoring that is to be expected. In this realm, you get what you pay for, and Meltwater is worth the price because it just pulls in way more intel than any other solution available.

Kara
Kara
News Writer (É.-U.)
Utilisateur LinkedIn vérifié
Enseignement supérieur, 5 001–10 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great Spreading the Word

5,0 il y a 5 ans

Commentaires : Overall, Meltwater has been an easy tool to use to distribute information and also see the analytics of how it's being received, opened, clicked, etc. We also use the tool to create a Daily Digest of hits that mention our business in the media or on Twitter.

Avantages :

This software is completely user friendly. It is easy to upload press releases and sent to various distribution lists.

Inconvénients :

Sometimes there are glitches or issues where if there is a lot of traffic happening via Meltwater which makes your particular information experience a delay. Usually, Meltwater staff are able to identify log jams pretty quickly.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Articles de sport, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Keep tabs on your company online.

5,0 il y a 5 ans

Commentaires : Meltwater has given me the ability to monitor what is being said about my company in one place.

Avantages :

It provides a very useful spread of information regarding everything that is being said about your company.

Inconvénients :

Not all packages are necessary and they will try to up-sell you. Granted that's just another part of business.

Danielle
Social Media Manager (É.-U.)
Enseignement supérieur, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great for social listening

4,0 il y a 3 ans

Commentaires : Overall, this is a great tool for a PR and social media person to share and inform their work. Instead of doing a lot of manual searches online and on social media, you can get daily mentions in one simple email digest. It's a big time-saver.

Avantages :

I primarily use this software to keep an eye on the brand in the media for social media purposes. I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during the day.

Inconvénients :

The user experience design could use some improvement.

Shantel
Operations Assistant (É.-U.)
Relations publiques et communications, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Meltwater Review

5,0 il y a 3 ans

Commentaires : My team benefits from saving time while searching for media coverage and Meltwater has great reporting analytics to show each client the amazing weekly progress.

Avantages :

Meltwater is user-friendly and a huge help in monitoring media coverage for our clients. I can also add missing articles very easily to added content for each client on the board searches.

Inconvénients :

The algorithm for searching each client can be difficult at first but by call your representative, they will go through the best algorithm for your client so, you can find media coverage with ease.

Cassie
Marketing Communication Specialist (É.-U.)
Télécommunications, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Complicated Product

4,0 il y a 5 ans

Avantages :

There are some cool feautres in Meltwater, like being able to search history by specific keywords and dates and exlcusions, and getting email notifications that we can set up for when certain words or our brand is mentioned. It also worked for us to schedule out social posts.

Inconvénients :

There are some complications in getting up social posts - sometimes it wouldn't properly tag the person we were trying to tag in our post, and you can't go back and edit a post after it's done to tag the person. Sometimes it almost feels like there are too many features that are difficult to learn to use, and not enough help to properly learn how to use the software. It shouldn't be that complicated. I think it is way over-priced for what you get, and there are competitors much better matched for our needs.

Emirhan
Music (Turquie)
Musique, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Meltwater is useful

5,0 il y a 2 ans

Avantages :

Thanks to its interface and content, it is very easy and functional, saving time and work. And one of the plus aspects is that it's free.

Inconvénients :

Although it is incomplete, it gives sufficient information.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

I really enjoyed using Sysomos! It was easy to get set up and researching for our office.

5,0 il y a 6 ans

Commentaires : It assisted with understanding customer needs, how they use our product, and developing our line.

Avantages :

It helped organize and visually represent data for our online presence, determine how to expand our product line, and track customer sentiment. It is quite robust. If you really get it going you can track industry activity as it starts to trend.

Inconvénients :

It took a while to learn. There are videos to assist, and but the system is quite robust. It is on the pricey side.

Ed
Director of Marketing and Communications (É.-U.)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Meltwater - Media Outreach

4,0 il y a 3 ans

Commentaires : Customer Service is TOPS - [SENSITIVE CONTENT] my rep, is always on the ball!

Avantages :

The ease with which to send a press release on the National newswire.

Inconvénients :

The more options they add to the program the more expensive it becomes - there is a lot that I am unfamiliar with nor have the time or money to explore.

Courtney
Courtney
Staff Writer, TheBoot.com (É.-U.)
Utilisateur LinkedIn vérifié
Divertissement, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Easy Contact Lists

5,0 il y a 5 ans

Commentaires : Great option for press release distribution. I like being able to create targeted media lists and scheduling releases.

Avantages :

I like how easy it is to gather lists of relevant media in my area and field. Depending on who I want to target I am able to modify a list and make sure my release and information is reaching the right group of people.

Inconvénients :

My only cons come from the other side of the software. I receive a fair number of releases that aren't relevant to what I cover. It isn't a software error, it is user error with people not knowing how to create their lists.

Joseph
CRO (É.-U.)
Services et technologies de l'information, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

The Best PR Tool on the planet

5,0 il y a 3 ans

Commentaires : Super experience. Great tool.

Avantages :

Meltwater is indispensable for any startup looking to gain insights into the PR side of marketing. We would be lost without it.

Inconvénients :

There is a lot of information that sometimes can be overwhelming but once you get the hang of it it is easy to use.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Marketing et publicité, 201–500 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Social Listening made Easy and Fun

4,0 il y a 5 ans

Commentaires : As a strategist in an international marketing and advertising agency, Sysomos was a crucial tool to gauge and extract information from social platforms and update our clients and also use the gathered insights for our campaigns. It is recommended as it gives an integrated platform to get social analytics and create actionable customer engagement opportunities.

Avantages :

Sysomos is a comprehensive software that gives a complete overview to get insights from social listening. it also has features that enable visualising data in diagrams and charts to get more information from the data.

Inconvénients :

Sometimes it can get confusing as the format and layout might get a little cluttered and not so easy to use.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Services financiers
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

My all time fav social media listening tool to date

5,0 il y a 6 ans

Commentaires : Insights for clients which helped them make key business decisions. Wonderful reporting and social metrics.

Avantages :

I have used several different social listening tools out there, and this is my favorite for many reasons. It's simple, customizable, visually appealing and provides meaningful results.

Inconvénients :

The customer service could be improved. With other tools, I have had a dedicated team who checks in with me, etc.