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En savoir plus sur Meltwater

Des outils qui permettent aux professionnels du marketing, des communications et des relations publiques de surveiller, d'analyser et d'influencer le monde qui les entoure.

En savoir plus sur Meltwater

72 avis affichés

Vincent V.
Vincent V.
Responsable (France)
Utilisateur LinkedIn vérifié
Télécommunications, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Coup de gueule contre la société Meltwater

1 il y a 9 mois

Commentaires : Coup de gueule contre la société Meltwater avec qui nous avons eu quelques déboires ces dernières années.
Très bon service commercial qui a réussi à nous convaincre que Meltwater était la meilleure solution… mais grosse déception pour la suite !
Lenteurs pour configurer tous les paramètres complexes, conception par leurs services de la newsletter très laborieuse, conseillers techniques qui ne parlent pas tous Français ou très mal.
Une fois tout configuré, les informations que leurs moteurs trouvent correspondent à ce qui se passe sur la toile donc ça dépend essentiellement de votre actualité.
En revanche au moment de renouveler le contrat ça se gâte, augmentation de 60%, reconduction tacite, commercial qui ne parle pas Français, etc. Des méthodes certainement contractuelles mais que je qualifie de voyous.
Je précise que la signature se passe électroniquement en ligne, sur un contrat écrit tout petit et que l'on ne peut pas imprimer avant de le signer. C'est seulement une fois signé que vous recevez le contrat avec les conditions générales de vente. Dans celles-ci il est spécifié que meltwater n'est pas tenu à des résultats, etc.
Si vous vous laissez convaincre, pensez bien à supprimer la non reconduction tacite du contrat ou à dénoncer celle-ci dès signature.

Avantages :

Sur le principe tout à l'air très bien. Bonne présentation du produit.

Inconvénients :

Il doit ^^etre configuré par un administrateur de chez Meltwater.

Utilisateur vérifié
Communication de crise - Relations médias (France)
Utilisateur LinkedIn vérifié
Production alimentaire, 5 001-10 000 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

A éviter !

1 l’année dernière

Commentaires : Très mauvaise. Si le service commercial est très bon pour vous faire choisir leur solution, le reste l'est beaucoup moins..... Je n'ai aucune confiance dans les données de leur BdD, je dois à chaque fois vérifier que les données sont toujours bonnes.
De plus, en lisant les CGU, ils n'ont aucune obligation de résultat ni de fiabilité :
"Meltwater fournit le Site « en l’état » sans aucune garantie ou condition expresse ou tacite, de quelque nature que ce soit. Meltwater ne garantit pas un fonctionnement sans interruption, sûr ou sans erreur du Site. Meltwater ne formule aucune déclaration ou garantie quant à l’exactitude, au caractère actuel, à la qualité, à l’exhaustivité, à la pertinence ou à la fiabilité des informations ou données figurant sur le Site ou auxquelles le Site permet d’accéder."

Avantages :

Initialement, le point fort aurait du être de renforcer la qualité de la diffusion de nos communiqués de presse.

Inconvénients :

Base de données journalistes en partie obsolètes (au moins un bon tiers après avoir consulté un bon nombre de fiches). Des données affichées comme réactualisées il y a 3 mois ne sont plus bonnes depuis plusieurs années. Un service support qui se cache derrière des excuses aseptisées pour justifier cet obsolescence des données.

Charlotte K.
Chargée marketing (France)
Services et technologies de l'information, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Un outil de veille qui patine !

2 il y a 8 mois

Commentaires : La communication avec Meltwater est quasi inexistante. Le sav technique répond dans des délais de plusieurs jours. Mais le service commercial n'effectue aucun suivi de ses clients pour vérifier leur satisfaction et proposer des améliorations.
Aussi, en 2 ans d'utilisation de l'outil, nous avons eu plusieurs interlocuteurs différents !

Avantages :

Meltwater permet une saisie illimitée de mots clés de recherches vous permettant de lancer une veille sur des sujets variés : x produits, x marques, x gammes ou x entreprises. Les articles retenus peuvent être envoyés à vos collègues dans une newsletter.

Inconvénients :

Les articles non sens sont très nombreux à remonter ce qui oblige à faire du tri avant de trouver le sujet qui nous intéresse vraiment. L'utilisation de l'outil demande beaucoup de temps ! Malgré deux interventions de l'équipe technique en 2 ans, l'outil remonte toujours des articles inutiles et hors sujet. Le paramétrage des requêtes avec des fonctions booléennes exige un minium de connaissance. Une formulaire (code) aurait facilité l'expérience client. Mon entreprise a un établissement homonyme dont nous recevons des articles alors que Meltwater a effectué des paramétrages à 2 reprises pour éviter ce problème ! D'autre part, le design pourrait être amélioré avec par exemple un visuel/vignette en aperçu des articles sélectionnés pour une mise en avant dans une newsletter.

Javier victor marian B.
Javier victor marian B.
Network Security Auditor (É.-U.)
Utilisateur LinkedIn vérifié
Relations publiques et communications, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

best monitoring media software

5 il y a 2 ans

Commentaires : best tool for monitoring media outlets in latin america!

Avantages :

sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos.

Inconvénients :

i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.

Dede C.
Communications Manager (É.-U.)
Équipements publics, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

One tool that does almost everything we need

4 l’année dernière

Commentaires : We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot.

Avantages :

The dashboard for easy monitoring of our media and social coverage.

Inconvénients :

They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.

Réponse de l'équipe de Meltwater

l’année dernière

Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater.

Utilisateur vérifié
Vice President Board Of Directors (Canada)
Utilisateur LinkedIn vérifié
Matériel informatique, 51-200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

An acceptable tool that allows us to track our Media impact

3 il y a 2 ans

Commentaires : An OK tool to use if you've been used to the platform. Recommend looking elsewhere to see if another tool can help solve your specific needs and problems.

Avantages :

A fairly robust way of gathering all the news about our industry, company, and competitors all in one place. Quick setup after a couple of calls with our representative.

Inconvénients :

the boolean logic strings are difficult to configure at first. We had issues with languages/news that had nothing to do with our industry. Not easily possible to laser-in on the information that we would find relevant for mass distribution. They need to make some enhancements as the UI seems dated, and at times difficult to navigate.

Ed M.
Director of Marketing and Communications (É.-U.)
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Meltwater - Media Outreach

4 il y a 4 mois

Commentaires : Customer Service is TOPS - [SENSITIVE CONTENT] my rep, is always on the ball!

Avantages :

The ease with which to send a press release on the National newswire.

Inconvénients :

The more options they add to the program the more expensive it becomes - there is a lot that I am unfamiliar with nor have the time or money to explore.

Rameez B.
Content Developer (Afrique du Sud)
Vente au détail, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great for customer engagement and as CRM tool

4 il y a 2 ans

Commentaires : For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.

Avantages :

The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.

Inconvénients :

I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.

David C.
Director (É.-U.)
Gestion de l'enseignement, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Deceptive business practices and horrible customer service

4 il y a 11 mois

Commentaires : Avoid this company at all costs. They have unethical and deceptive business practices.

Avantages :

It's easy to use and offers a robust contact list for reporters and media outlets. The daily reports are also helpful in seeing media mentions and areas of interest.

Inconvénients :

The customer service and their business practices are just unethical and deceptive. I caution anyone who is considering meltwater to understand that they will be automatically renewed for the next year if they don't give 90 days notice. Where is this listed? In a URL you have to click on that's buried in your agreement they send you. They don't separate it out, highlight it, or tell you anywhere else. Their customer service and management couldn't care less that they dupe you into another year at thousands of dollars. I wouldn't give this company the time of day, let alone my business ever again. Avoid at all costs.

Réponse de l'équipe de Meltwater

il y a 10 mois

Hi David, we appreciate your honest review. We set a high standard for ourselves, so we are disappointed to hear that your experience with us was not a positive one. We will use this as an opportunity to improve.

Vishal B.
Vishal B.
Social media Analyst (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Simplest listening and Monitoring tool i ever used

4 il y a 2 ans

Commentaires : When I was a fresher I first used Sysmos and it helps me in understanding basics about listening and monitoring, It is very easy to use and query formation in Sysomos is very simple. One thing which i like about it is that its data tagging accuracy is far better than other tools

Avantages :

First of all, it is very simple to use, user-friendly and quite good for small and medium companies. Data mining is very simple in it and one can extract data very easily. It covers almost everything like hashtag analysis, Demographics analysis and word cloud analysis. Data accuracy is also quite good than others. Data extracted from Sysomos has multilayer topics, it provides much information. In short, it is a very important tool for a newbie, it will help in understanding the basics of listening and monitoring

Inconvénients :

there was a time when it used to extract data from many sources but now it only provides a chunk from twitter. Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.

Martin M.
Martin M.
Chief Content Officer (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

A Product in Development

3 il y a 3 ans

Commentaires : Meltwater is providing excellent support and their media data and reporting seems to be very reliable. We have been able to use it to make some very productive media in-roads. The software seems to be underdeveloped but hopefully they will continue to add the features needed to make it a mainstream offering.

Avantages :

Meltwater is easy to use and their employees pay a lot of attention to you as a client. Especially in the set-up stages, they are very attentive and schedule their follow-up effectively. The basic tools are adequate and their data seems to be reliable.

Inconvénients :

The platform for Meltwater seems to be very immature in terms of its development. It can send newsletters but you get almost NO functionality on analytics or member tracking. Like all other SaaS companies, everything is an add-on and it is not always easy to determine what you get for the price you are being quotes. The software simply feels rudimentary in design and immature in implementation.

Utilisateur vérifié
Account Director (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Not impressed.

3 il y a 2 ans

Commentaires : Media contact information and a database to determine the relevant reporters would be immensely helpful to PR professionals, unfortunately, there has yet to be a provider that does this in an efficient, accurate and updated way.

Avantages :

These types of tools are somewhat of a necessary evil in the PR space when it comes to looking up media contacts. Meltwater is no worse than its competitors and about half the time will have the accurate, current contact information of the relevant reporter we are looking for.

Inconvénients :

Unfortunately the other half of the time, there is no specific contact information or publications are not even logged in the Meltwater databases. Often, every contact at a specific publication will be listed with the same generic contact email that's listed on the publication's website, making Meltwater's services essentially useless. User is also quite clunky to just be able to search for media outlets/contacts.

Dawn G.
Owner (É.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Simple Intuitive Social Media Monitoring

5 il y a 10 mois

Commentaires : If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market. It will give you all of the tools you need to effectively take your social media presence to the next level by comparing previous posts and finding what truly works best for your brand.

Avantages :

I'm a business owner for a small ecommerce based business. Social media is a huge part of our advertising and it's extremely time consuming to manage entirely on my own. This software allows me to view important analytics in one place. The interface is extremely intuitive and very easy to use. Everything you "need" to know is on the front page. You can see everything from mentions to impressions and new followers all in one place. They even have a "positivity percentage" and "competitive rank" that compares your audience reaction to others in a similar field.

Inconvénients :

I've used quite a few social media marketing tools. This one is simple- and that's one thing I really like about it. But I'd like to see a few more options. I really wish I could find a software that allowed me to both manage and monitor in the same application. But, alas, I can only find softwares that do one or the other.

Réponse de l'équipe de Meltwater

il y a 10 mois

Hi Dawn, thank you for your positive review! We're glad you find such value in our products. We do offer a streamlined solutions to social media management and social listening in one platform, so I encourage you to connect with your account rep!

Kathy W.
AVP PR (É.-U.)
Informatique et sécurité réseau, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The most inclusive on the market

5 l’année dernière

Commentaires : My overall experience has been good. The customer support is usually very fast and any issues always get resolved. The platform and staff are very reliable and useful.

Avantages :

The thoroughness of coverage and the reach is far larger than other products and the ability to customize searches, add viewers

Inconvénients :

a few typos in search criteria setup from prior account managers - but nothing that affects its usability

Réponse de l'équipe de Meltwater

l’année dernière

Kathy, we're glad to hear we have delivered such a great experience for you. Our team strives for excellent customer service and product solutions. Please don't hesitate to reach out if there's anything additional we can do for you.

Amanda M.
Senior Account Executive (É.-U.)
Relations publiques et communications, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great social media monitoring & journalist database tool

4 il y a 2 ans

Commentaires : Tip to your sales team: stop being so aggressive and reading from a script it gets very annoying.

Avantages :

They have an extensive journalist database and their social media platform is great. Can connect several different clients' accounts and schedule posts and the metrics are great

Inconvénients :

Their sales team is extremely aggressive. Only hear from account reps when it's time for renewal and after you sign up they go silent when you have an actual issue.

Katie F.
Digital Content Developer (É.-U.)
Génie mécanique ou industriel, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Meltwater is a Capable Social Monitoring Tool!

4 il y a 3 ans

Commentaires : We primarily use Meltwater as a social media monitoring tool. We're a global organization, so it can be difficult to have a full picture of how our business is being referenced across the world. But Meltwater solves that problem!

Avantages :

Meltwater is very useful in being able to monitor what is being said about our company on a global scale on social media. I get an email every morning that shows me exactly who is saying what and on which platform. It links out to these references as well! From here I can take action and ensure that I'm staying ahead of any negative - and positive - remarks.

Inconvénients :

Meltwater's platform can be a bit tricky to learn. It's not a very simple platform - though it's relatively drag-and-drop, but you have to be uber-aware of how to put together the lists you need so everything will be monitored correctly. That's where the Account Managers come into play. So, on the whole, if you don't have a lot of time to learn the platform. I have no doubt it's easy once you get the hang of it, but I don't have that luxury!

Utilisateur vérifié
Senior Director of Marketing, Communication and Special Events (É.-U.)
Utilisateur LinkedIn vérifié
Musées et institutions, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great investment for the right company

4 il y a 3 ans

Commentaires : I use this software for both distributing press releases and monitoring media coverage and think the product is worth the investment if you are dealing with media on at least the national level. Only complaint is the sales staff (most likely by design of their business model) is on the pushy side to get you to renew you contact early and frquent attempts to upsell new products or features.

Avantages :

Meltwater is very user friendly and an excellent resource to reach media contacts (broadcast, print and online) nationality and internationally.

Inconvénients :

Like all other public relation tools for media, Meltwater tends to have a good amount of media contacts that are out of date but that seems to be an issue accross the board. Price is high, but comparable to other similar software...but worth it if your company is trying to reach media on a national level or monitor your media coverage.

Jeff S.
CMO (É.-U.)
Utilisateur LinkedIn vérifié
Internet, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

We use Meltwater Daily and Have for Years... Great tool and service.

5 il y a 3 ans

Commentaires : We've been a customer for 3+ years and use Meltwater on a daily basis. Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account. More recently we've also been using the Influencer platform for media research and outreach and that has also proven to be extremely useful. Much of our content marketing is driven by things we're able to uncover on a daily basis using Meltwater.

Avantages :

The breadth of features. Ease of use and flexibility. Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Inconvénients :

No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.

Douglas J.
Media and communications manager (É.-U.)
Services et installations de loisirs, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Provides numbers and assistance we need

5 il y a 11 mois

Commentaires : Meltwater provides us with the intelligence we need and an easy-to-use platform, to boot. It's a must-have.

Avantages :

Meltwater is fairly intuitive to use, though their reps will walk you through everything.

Inconvénients :

Seems there's always something new they want you to buy.

Utilisateur vérifié
PR Manager (É.-U.)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Best Option in the Market

4 il y a 2 ans

Commentaires : With nearly 10 years working in PR, I have had experience with Cision, Vocus, and Meltwater. There is no question that I will continue to use Meltwater in my career because it is most powerful, in my opinion. I also think that their PR distribution (which is integrated into the platform) is better than what the other players have to offer.

Avantages :

I use Meltwater primarily for its media database and PR distribution. The media data seems to be pretty well updated and when I request changes/additions, they are made very quickly.

Inconvénients :

As they have updated the software, I lost some of the key features that added value to how I use it. I wish you could filter search results better, gain better snapshots of individual outreach performance from the overall list, and create news searches based on specific media lists, to name a few. Also, beware of their contract because there is an autorenewal clause no matter if your account rep has reached out to you beforehand or not. Make a note on your calendar ahead of time so that charge doesnt come as a surprise or ask them to remove it from your contract.

Utilisateur vérifié
Social Media Specialist (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 201-500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis
Source : GetApp

Meltwater = Too Expensive For Small Business, Good For Larger Operations

4 il y a 2 ans

Commentaires : Overall, the algorithm changes on Instagram took away our use for discovering leads efficiently with the listening tool. The cost was no longer sustainable once it was not bringing in any additional revenue. It is a powerful tool, with great customer service, but I believe it is a little too pricey for smaller businesses.

Avantages :

I liked how robust the listening side of the software was. You could really dive into the results and pick up conversations that were happening around your brand that you otherwise would not have been able to see.

Inconvénients :

What I liked least about this software was that their social inbox was just Sprout Social. I was living within the engagement side of the software and saw little additional value. For those focusing solely on social listening, I recommend looking only at the component.

Jo B.
Development Manager (R.-U.)
Gestion d'organisme à but non lucratif, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Incredibly Intuitive

5 il y a 8 mois

Commentaires : The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas. It's always been a positive experience working with them.

Avantages :

It's a great, easy to set up and easy to use platform, even if you're only using some of the features occasionally. In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost effective too.

Inconvénients :

Nothing really - it's easy to use and great for what our organisation currently needs.

Danielle S.
Social Media Manager (É.-U.)
Enseignement supérieur, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great for social listening

4 il y a 9 mois

Commentaires : Overall, this is a great tool for a PR and social media person to share and inform their work. Instead of doing a lot of manual searches online and on social media, you can get daily mentions in one simple email digest. It's a big time-saver.

Avantages :

I primarily use this software to keep an eye on the brand in the media for social media purposes. I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during the day.

Inconvénients :

The user experience design could use some improvement.

Gaurav M.
Manager Analytics (Inde)
Médias en ligne, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

An awesome Social Media Listening tool for Twitter

4 il y a 5 ans

Commentaires : I have been using Sysomos for almost 2 years and it has never failed to surprise me. The tool is fun to work with Twitter data however it lags when we are looking for Facebook, Blogs, Forums and Instagram mentions.
The tool is good for realtime campaign monitoring.
Downside: The customer support is not that responsive when you encounter any issue with tool like data lapse etc.
Overall it is good product when your prime focus is to monitor Twitter conversations on web.

Avantages :

1. Strong Twitter Monitoring 2. Effective Real Time Tracking

Inconvénients :

1. Poor customer support 2. Not so good traditional media tracking

Ana D.
PR & Communication Manager CEE/Europe (Roumanie)
Produits pharmaceutiques, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Review on Meltwater collaboration

5 il y a 8 mois

Avantages :

Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by the media and the way these were interpreted. The universe around key topics and the geographical span.

Inconvénients :

Reports for certain topics. Not a digest with all media impacts, but a narrative, to also include metrics for positive/negative/neutral articles.