Logiciels d'attribution marketing

Un logiciel d'attribution marketing aide les marketeurs à identifier les canaux publicitaires les plus performants pour l'entreprise.

Pourquoi Capterra est gratuit

par Singular

(0 avis)
Singular transforme la manière dont les marketeurs interagissent avec les données en fournissant l'infrastructure qui se trouve au-dessus de leur pile marketing actuelle et unifie les trois principaux ensembles de données : les sources de média, l'attribution et la BI interne. Ils fournissent les outils nécessaires pour répondre aux complexités toujours croissantes de l'écosystème du marketing et aider les entreprises à évoluer maintenant et dans le futur en tant que source unique de vérité. En savoir plus sur Singular Retour sur investissement à chaque point de contact avec l'analyse des campagnes et l'attribution sur une seule plateforme. En savoir plus sur Singular

par Attribution

(9 avis)
Solution complète de suivi des conversions et des revenus pour vos canaux marketing. La seule à offrir une analyse par cohorte de chaque canal et un retour sur les dépenses publicitaires (ROAS) sur plusieurs jours. Examinez vos coûts, visites, conversions et revenus par canal comme jamais auparavant. Directement intégré à Adwords, Facebook, Bing, Twitter, Linkedin, Outbrain, Adroll et plus encore. Installation facile soit en mode natif, soit avec Segment, Stripe, Shopify, Recurly, Marketo, Hubspot, Salesforce et d'autres. En savoir plus sur Attribution Solution complète de suivi des conversions et des revenus pour vos canaux marketing incluant le rendement des dépenses publicitaires au jour le jour par cohorte. En savoir plus sur Attribution
Funnel est une solution de collecte de données automatisée qui modifie la manière dont les marketeurs du monde entier analysent leurs données. Elle s'intègre dans plus de 390 sources de données prêtes à l'emploi (ainsi que dans des sources supplémentaires sur demande) pour collecter, nettoyer et cartographier l'ensemble de vos données marketing et les transmettre à un outil de BI, à Google Data Studio, à une solution de tableau de bord ou à tout autre outil destinataire. Lorsque vous laissez Funnel s'occuper de la collecte de données, vous pouvez consacrer plus de temps à l'analyse du retour sur investissement, à l'optimisation des campagnes et au développement de stratégies. En savoir plus sur Funnel Automatisez la collecte de données marketing depuis plus de 390 sources et commencez à mieux comprendre vos données. Version d'essai gratuite disponible. En savoir plus sur Funnel

par Hive9

(0 avis)
Hive9 brings your entire marketing plan into an intelligent calendar, providing immediate visibility, insights and better collaboration to ensure your plan is aligned with your strategy. We connect your plan automatically to your budget and actual expenses to ensure no surprises with your CFO and provide better knowledge of your spending by vendor, region, product, target audience and much more. Finally, we clearly show you what is working and what is not through our performance module. En savoir plus sur Hive9 Cloud-based MRM solution that helps manage and plan marketing calendar, budgets, and optimize performance, ROI and customer success. En savoir plus sur Hive9

par Looker Data Sciences

(118 avis)
Solution d'exploration et d'analytique des données, combinant modélisation, transformations et dérivations au même niveau. En savoir plus sur Looker Solution d'exploration et d'analytique des données, combinant modélisation, transformations et dérivations au même niveau. En savoir plus sur Looker
Attribution multi-touch, intégrée à Google Analytics. Odyssey vous fournit des informations exploitables, par exemple l'indice suggéré de dépenses publicitaires et d'incrémentation. Après avoir importé vos données de coût, vous pouvez consulter vos dépenses sous ou surmultipliées par canal, campagne, mot-clé, etc. L'installation ne prend qu'une journée. En savoir plus sur Odyssey Attribution Attribution multi-touch, intégrée à Google Analytics. Informations exploitables (p. ex. l'indice suggéré de dépenses publicitaires et d'incrémentation). En savoir plus sur Odyssey Attribution

par ActiveDEMAND

(65 avis)
ActiveDEMAND est une plateforme de marketing flexible pour les agences de marketing numérique et les marketeurs. Ses progiciels vont de l'application complète de suivi des appels pour les marketeurs de petite entreprise au puissant portail d'agence marketing conçu pour les agences de marketing numérique avec des besoins en gestion multiclients. Engagez et suivez les prospects à l'aide du module de suivi des appels intégré complet et allez plus loin avec des modèles d'e-mails, des pages de renvoi et des réseaux sociaux intégrés. En savoir plus sur ActiveDEMAND Plateforme de marketing numérique complète conçue pour les agences de marketing En savoir plus sur ActiveDEMAND
Set your website up to track customer events, actions, and conversions and makes this data instantly available to Google and Facebook Ads so you can run campaigns optimized for conversions e.g. sales, instead of visitors or page views in fraction of the time and cost. Companies running optimized campaigns can get 10x the ROI compared to un-optimized campaigns. Funnelll reduces hours of coding and maintaining tracking code for your marketing tools to a few clicks. No coding needed! En savoir plus sur Funnelll Funnelll helps you set your website up to run Ad campaigns optimized for conversions e.g. sales, instead of number of visitors En savoir plus sur Funnelll
La plateforme d'attribution d'AppsFlyer permet aux spécialistes du marketing d'attribuer chaque installation d'application à la campagne marketing et à la source média qui l'a conduite. Des tableaux de bord granulaires indiquent le réseau ou le canal, le type de publicité, le groupe de publicité et le créatif publicitaire qui ont motivé chaque utilisateur. Des intégrations approfondies avec presque toutes les sources de médias et plateformes marketing, y compris Facebook, Google et Twitter, facilitent l'attribution de chaque installation à sa source. En savoir plus sur AppsFlyer La plateforme d'AppsFlyer permet aux spécialistes du marketing d'attribuer chaque installation d'application à la campagne marketing et à la source média qui l'a conduite. En savoir plus sur AppsFlyer

par DailyStory

(1 avis)
DailyStory vous aide à identifier les activités qui vous ont permis de rencontrer vos meilleurs clients. Le logiciel identifie et suit les leads dès le moment où ils se font connaître. Plus tard, lorsqu'ils entrent dans votre entonnoir marketing et sont convertis en clients par le biais de votre plateforme de marketing, DailyStory leur attribue toutes les activités (y compris les campagnes) qui les ont le plus influencés, même si elles datent de plusieurs mois ! DailyStory vous donne les moyens d'identifier les campagnes qui génèrent un retour sur investissement et celles qui n'en génèrent pas. En savoir plus sur DailyStory Identifiez les activités qui vous ont permis de rencontrer vos meilleurs clients. En savoir plus sur DailyStory
Logiciel d'attribution de marketing qui montre l'impact de chaque interaction client à laquelle l'entreprise participe. Logiciel d'attribution de marketing qui montre l'impact de chaque interaction client à laquelle l'entreprise participe.
TapClicks is world class reporting that saves you time, in the file type you want. Export and schedule automatic reports into Email, Word, Excel, PDF and PowerPoint. We save you from manually generating dozens of separate reports. TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face or that come up on the fly. Enhance your ability to make the right decisions, with impactful visualizations. Web-based reporting & analytics platform - consolidating marketing data & performance metrics into a single dashboard.
LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs.

par TrackMaven

(23 avis)
La plateforme d'analytics marketing de TrackMaven vous aide à prouver le ROI et à améliorer les résultats sur 18 canaux numériques, y compris les canaux sociaux, publicitaires, RP, automatisés et CRM. La plateforme d'analytics marketing de TrackMaven vous aide à prouver le ROI et à améliorer vos résultats.
Outil de raccourcissement de lien permettant aux spécialistes du marketing de créer des URL ciblées pour les campagnes sur réseaux sociaux. Raccourcisseur d'URL pour des commerçants avisés.
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.
Built for marketers, by marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90%. No developers or SQL knowledge required. Integrations include: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll & more. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Take control of your marketing data. Get all your marketing data in one place. Having data challenges? Reach out. We can help!
L'analytique est réservé aux analystes, tandis que Oribi s'adresse à TOUT LE MONDE. Oribi permet à toutes les entreprises, quelle que soit leur taille, de se baser entièrement sur les données et d'aider TOUT LE MONDE à comprendre facilement les résultats des sites web et à atteindre les objectifs commerciaux. Dites adieu aux outils analytiques compliqués.

par Codewise

(12 avis)
Logiciel de suivi avancé conçu pour les spécialistes du marketing de performance assurant un reporting en temps réel, un suivi mobile et web ainsi qu'une assistance au trafic.
La solution d'attribution marketing de Bizible permet aux équipes de marketing B2B de suivre et d'optimiser efficacement leurs efforts en fonction des résultats de ventes comme les recettes. La technologie de Bizible permet aux entreprises de suivre avec précision les revenus hors ligne de retour à partir de la source de marketing en ligne exacte.

par DemandJump

(6 avis)
La plateforme d'acquisition de clients de DemandJump permet aux spécialistes du marketing de trouver de nouvelles sources de trafic qualifié avec une précision absolue en localisant les clients inexploités trois étapes avant qu'ils n'atteignent votre site web ou vos concurrents. L'intelligence du marché avancée est combinée à vos propres données pour offrir le progiciel d'analytics marketing le plus avancé et le plus personnalisable disponible pour les spécialistes du marketing. Avec DemandJump vous trouverez de nouveaux clients, augmentez les taux de conversion, augmentez vos revenus et réduisez vos coûts. Planifiez une démo aujourd'hui. DemandJump change la façon dont les entreprises trouvent de nouveaux clients en ligne.

par Keen Decision Systems

(5 avis)
Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week.

par Measured

(5 avis)
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured's cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Measured leads cross-channel media incrementality measurement to inform portfolio media investment decisions.
Our solution matches the IP addresses of companies that visit your website against our database in order to tell you the names of those businesses and more. We mine the data to give you even more firmographic details like their location, industry, and pages viewed. So while typical web analytics tools show you website performance metrics, VisitorView shows you the companies visiting your site, enabling you to pass along actionable information to your sales force, turning your traffic into sales. A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team.

par Allocadia Software

(3 avis)
Allocadia est le chef de file de la gestion de la performance marketing et des créateurs du mouvement #RunMarketing. La technologie primée de l'entreprise permet aux spécialistes du marketing d'avoir confiance en leurs plans, leurs investissements et leur ROI. Aujourd'hui, Allocadia est au service de plus de 10 000 spécialistes du marketing dans le monde entier, enregistrant plus de 20 milliards de dollars d'investissements marketing à ce jour. Allocadia Marketing Performance Management est un logiciel de planification, d'investissement et de mesure du retour sur investissement conçu pour les équipes marketing.

par Roivenue

(3 avis)
Roivenue is a data-driven SaaS suite for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers enabling them to make informed overall budget decisions tuned to their specific goals. Data-driven SaaS suite for managing marketing ROI and channel attribution.

par Prismana

(2 avis)
An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Prismana helps businesses understand which marketing channels are effective and which ones need work. Because it generates better data for existing client systems, there is no disruption in reporting and very little effort involved in implementation. Best of all, it is completely invisible to the user so there are no concerns about customers gaming your systems or tampering with conversions. An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive.
Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time.
Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them.
Rockerbox provides enterprise-grade multi-touch attribution, made simple and affordable. Machine learning models use your data to accurately assign credit to each marketing interaction. Get onboarded in a few weeks, not months. Simple and affordable multi-touch attribution. Machine learning models.
Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign.

par GroundTruth

(1 avis)
Location-based advertising platform that allows marketers, publishers, and channel partners to use location data to know more about their audience and optimize their advertising campaigns. Location-based advertising platform that allows businesses to use location data to know more about their audience.
YouGov is a global provider of data and analysis generated by consumer panels in 42 markets. We are powered by our unique connected data set, The YouGov Cube, encompassing hundreds of thousands of variables and over a decade of data on our panel members. With our continuously updated data we are able to provide the most accurate, complete, and dynamic portrait of the world. YouGov is a global research and data analytics group, collecting consumer data in 42 markets.

par AdTriba

(0 avis)
The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance.

par VONQ

(0 avis)
La solution mesure l'efficacité des canaux de recrutement afin de fournir aux clients la meilleure recommandation pour leur projet de recrutement. La plateforme aide les entreprises à mieux recruter avec l'utilisation des données, de la technologie et du marketing.

par OptiMine Software

(0 avis)
Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation. Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation.

par Divvit

(0 avis)
Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money, ensure efficient spending and increase revenue. Divvit was designed with the end user in mind, and makes the confusing simple, with an easy to use interface that cuts through all the data points to give you the exact metrics you need when you need them. Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money

par Brilliant Metrics

(0 avis)
Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and optimizing the paths your prospects and customers take as they interact with your brand. Keep the tools you know and love to execute and leverage Ferrite Labs to make them sing. Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them.

par Conversion Logic

(0 avis)
Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time.

par InfiniGrow

(0 avis)
InfiniGrow is an AI-powered marketing planning and analytics platform that enables marketing teams to optimally allocate their budget across all marketing channels, according to the most relevant and updated data, at any given moment. Using the platform's unique technology, InfiniGrow automatically provides ongoing recommendations so that the marketing team can focus on the execution - the creative work, without worrying about all the numbers and guesswork that surrounds it. InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams.

par Fospha Marketing

(0 avis)
Fospha Marketing was recently voted Best Attribution Platform at the 2019 Martech Awards in New York. Fospha Marketing is an independent attribution provider that solves marketing challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM). Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights.

par Leadtosale

(0 avis)
You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales. Leadtosale is an all-in-one conversion tracking platform to connect leads, phone calls and sales to your digital advertising and acquisition. Easily import offline conversions, sales and phone calls. All-in-one Conversion Tracking with Leadtosale!

par Objective Partners

(0 avis)
The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Using multi-touch attribution and media mix modelling, it provides a holistic overview of the effectiveness of all on- and offline media channels. The prediction and optimization tool allows you to steer your campaigns and maximize ROI. The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments.

par Marketing Evolution

(0 avis)
Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend.

par Strala

(0 avis)
Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes.

par Semcasting

(0 avis)
The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Request a demo now! The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign.

par SAP

(0 avis)
Web-based marketing observation software for measuring impact and optimizing actions accordingly. Web-based marketing observation software for measuring impact and optimizing actions accordingly.

par LandingTrack

(0 avis)
Are you fed up with having multiple tabs open to cross reference traffic? LandingTrack is the solution. It is a completely automated system that controls and manages all traffic from just one platform, freeing up your time to concentrate on the important aspects of your business. Tired of blocking Manually those non converting source? LandingTrack will do it for you if you work with: PropellerAds, ExoClick, Zeropark, TONIC, PopCash, PopAds, PlugRush, SelfAdvertiser, Yeesshh, Active Revenue Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution

par myBrand

(0 avis)
Brand center for brick and mortar marketing. myBrand continues where other retail IT solutions, like MRM and DAM, stop. myBrand enables marketers to take full control of delivering and maintaining the intended brand experience to all stores and, at the same time, lower operational costs and reduce cycle times. myBrand is closing the gap between digital and physical worlds. Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions.

par Veritone

(0 avis)
Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology. Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time.

par Align.ly

(0 avis)
Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM. Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM.

par CustomerLabs

(0 avis)
Marketing Insights de CustomerLabs résout l'une des principales difficultés des spécialistes du marketing dans les PME : comment les visiteurs interagissent-ils avec mes messages sur tous les différents canaux ? Les rapports d'attribution multicanaux vous permettent de savoir d'où viennent vos utilisateurs, comment ils interagissent avec votre marque, quelles campagnes les intéressent et bien plus encore. Obtenez un rapport d'attribution entièrement personnalisé qui répond à toutes vos questions sur les données client et fournit les informations exploitables dont vous avez besoin. Marketing Insights de CustomerLabs fournit les informations exploitables dont vous avez besoin grâce à des rapports analytiques avancés.

par Respond Fast

(0 avis)
Respond Fast is a Voice Activated Call to Action (VACTA) that your customers can use to respond to your tv, radio, podcast, direct mail, packaging, or outdoor advertising via their Amazon Alexa or Google Home devices. Your audience can "Launch Respond Fast," provide a unique code or keyword you create as a part of your campaign, then receive offers, info, surveys and more directly to their mobile phones. With the Respond Fast dashboard, creating, tracking, and optimizing a campaign is easy. Respond Fast makes it easy for your customers to respond to your offline advertising through their Amazon Alexa or Google Home devices.

par AnyTrack Analytics

(0 avis)
Universal tag that collects, tracks, and attributes conversion data across any marketing channel and Google Analytics. Universal tag that collects, tracks, and attributes conversion data across any marketing channel and Google Analytics.

par Lifesight

(0 avis)
Helps businesses measure the impact of their marketing campaigns. Helps businesses measure the impact of their marketing campaigns.